Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to offer advertisers curated audience targeting. According to Unity, this new Hub offers audience intelligence without compromising data. The Audience Hub is now available to advertisers in the U.S. and Canada, with plans for a full global rollout soon.
The Audience Hub is powered by Optable, with Experian as its initial third-party data partner. With the Audience Hub, marketers can build custom audiences and activate through Unity’s mobile apps and games, or through CTV via partnership with Roku. According to beta tests, brands using Audience Hub saw an 102.6% increase in click-through-rate and a 103.6% uplift in engagement.
Crystal Jacques, Experian’s VP of enterprise partnerships, said of the Audience Hub, “Experian’s 2,400+ audiences help brands precisely identify and engage the high-value gaming audiences that power Unity’s ecosystem. By integrating our audience insights with the Unity Audience Hub, marketers can refine their user acquisition strategies, reach targeted audiences across mobile, web, and CTV, and drive performance—all in a privacy-first manner.”
Alex Blum, Unity COO, said in a statement, “With the Unity Audience Hub we’re significantly expanding our offering for programmatic advertisers, giving them a powerful, privacy-first way to understand and reach their audiences like never before. By combining curated audience insights with enriched targeting, omnichannel reach, and partnerships with industry leaders like Roku and Experian, we’re making it easier for brands to maximize performance and drive measurable results across mobile, web, and CTV.”
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