Get ready, Trainers! The Hershey’s Kisses brand and The Pokémon Company International are introducing special-edition Hershey’s Kisses wrapped in collectible Pokémon foils.
With 151 unique foil designs inspired by the original Kanto region Pokémon, every unwrapping is a chance to discover, trade and collect them all. From Pikachu to Mew, each Hershey’s Kisses chocolate is wrapped like a Poké Ball unveiling the classic, melt-in-your-mouth milk chocolate that fans have loved for generations. It’s another example of established brands going after gaming.
“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting — making it more than just a treat,” said Ashley Reeb, Senior Associate Brand Manager at The Hershey Company, in a statement. “The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon.”
Level Up Your Journey with the Hershey’s Kisses & Pokémon Collector’s Case
To help fans track discoveries and show off their finds, the Hershey’s Kisses brand is turning sweet nostalgia into a player’s dream with a limited-edition Collector’s Case – first come, first serve. Designed specifically to hold all 151 chocolates, it’s built for fans to proudly display their Hershey’s Kisses & Pokémon collection and fuel the chase to find every Pokémon.
Fans can create an account on Hersheyland.com/Pokemon for a chance to score a special Collector’s Case,while supplies last.
Go Digital: Collect, Track and Share
The Hershey’s brand is also taking the experience from the wrapper to your digital screen. Throughout the summer, fans can log on to Hersheyland.com/Pokemon to track which Pokémon foils they’ve collected, monitor progress and unlock digital certificates they can share on social media.
Available in 10.1 oz and 34.1 oz bags at participating retailers nationwide, these special-edition chocolates won’t last long – so grab your bags and start collecting. Pricing is at the sole discretion of the retailer.
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