INDIANAPOLIS (AP) — Online abuse related to sports betting decreased during the NCAA’s March Madness basketball tournaments compared with the prior year, but people involved in the competition still received more than 3,000 threatening messages, the NCAA said Tuesday.
The NCAA hired Signify Group to monitor messages directed at athletes, coaches, game officials, selection committee members and others with official roles in the tournament. Signify used both artificial intelligence and human analysts to confirm the threats and, when necessary, report them to law enforcement.
Overall, abuse related to sports betting was down 23%, the NCAA said in a news release.
The men’s March Madness bracket was notable this year for the scarcity of upsets, with all four No. 1 seeds advancing to the Final Four and Florida, a popular pick to win it all, . On the women’s side, three top seeds made the national semifinals and No. 2 seed UConn, among the pre-tournament favorites, .
The NCAA’s analysis found that overall, abusive statements directed at people involved in the men’s tournament increased by 140% — much of it directed at the selection committee and coaches — while abuse related to sports betting was down 36%.
Abuse was down 83% on the women’s side and betting-related abuse declined 66%.
One women’s player who was targeted online was Chandler Prater of Mississippi State, who was guarding Southern California star JuJu Watkins when .
“I received all kinds of messages, so many of them hateful and abusive,” Prater said in a statement. “It was unlike anything I’d ever experienced before.”
Signify’s AI flagged more than 54,000 posts, and its human analysts confirmed that 3,161 messages were abusive or threatening, the NCAA said. Those messages were reported to social media platforms and occasionally to law enforcement. The reporting led to the removal of abusive posts and restrictions on social media accounts.
NCAA President Charlie Baker said he has made curbing online harassment a top priority.
“We have been encouraged to record a reduction in sports betting-related abuse and threat at the 2025 event,” Signify CEO Jonathan Hirshler said, “as this is often the trigger for the most egregious and threatening content we detect.”
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