The WWE set a new audience record with its first AAA crossover event since acquiring the leading Mexican lucha libre promotion in April.
Worlds Collide drew the largest live audience on a YouTube broadcast in WWE history, per the company.
The average live viewership wasn’t disclosed, though the company did say that the June 7 event peaked at 764,389 live concurrent viewers across the WWE and WWE Espańol YouTube channels during the main event between El Hijo del Vikingo and Chad Gable.
Additionally, Saturday’s broadcast has raked in more than 4.1M viewers on YouTube in the first 24 hours.
Worlds Collide marked the first full in-ring show that the WWE has streamed live on YouTube. The company’s main channel boasts more than 109M subscribers, making it one of the most powerful on the platform.
This is a strong start for the collaboration between the WWE and AAA. It also illustrates the power of YouTube. YouTube consistently ranks as the top streamer in the U.S., far outpacing its competitors, including Netflix, in terms of monthly average usage time. It is also on pace to surpass even Disney’s revenue by the end of the year to become the top global player in media, per one veteran Wall Street Analyst.
The positive performance here potentially opens the door for more YouTube broadcasting opportunities within the WWE as it continues to expand its brand and leverage a vast array of properties from its main events to weekly offerings.
The post WWE’s First Crossover With AAA Locks Down 4.1M Viewers In 24 Hours As Company’s First Full In-Ring YouTube Broadcast appeared first on Deadline.
