Summary
- With a luxurious interior inspired by an eclectic mix of influences, Casablanca has opened its first-ever store at 62 Rue du Faubourg Saint-Honore in Paris.
Parisian luxury label Casablanca has opened its inaugural physical boutique with the opening of its colorful store on 62 Rue du Faubourg Saint-Honoré. Neighboring Comme des Garçons and Hermès, the 2018-born label inaugurates its public-facing presence in the historic fashion capital, representing a new generation of Gen Z-focused luxury labels.
Cast in a palette of blue, red, and green, he 5,000 sq ft store spans three levels and centers on a deconstructed tennis court inspired by architect Carlos Scarpa, according to WWD. Much like the eclectic influences of the label’s North African heritage, the design draws from varied Japanese and Greek aesthetics, as well as the sport of tennis. The sleek space features Carrara marble mosaic floors, a futuristic illuminated ceiling, velvet finishes, and high-gloss lacquered wood applications.
The lower floor is blanketed by a plush green carpet that extends to the walls, where transparent product displays reside, evocative of the clean modernism recently popularized by Apple TV’s Severance. Elsewhere, arched niches and wall moldings are placed throughout the perimeter, rooting the space back in heritage with a mixture of traditional Parisian design elements.
Following the opening of its inaugural Paris boutique, Casablanca will ready its Beverly Hills store, slated to open in mid-August. WWD reports that the brand aims to open more stores in cities including New York, Miami, London, Milan, and Dubai.
See the gallery above for a closer look at the new space.
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