One Seattle woman’s call for “unhinged” examples of everyday feminism has lit up the internet.
Tori Dunlap (@herfirst100k) posted a short clip on TikTok, asking for ways in which users practice microfeminism. “I’m not talking about ‘assuming the doctor is woman’, give me insane ones,” she wrote on the text overlay.
The clip, which has amassed almost 6 million views and over 13,000 comments, opened the floodgates for examples of what she calls microfeminism—small, pointed ways people challenge gender norms in their everyday lives.
As an internationally recognized money and career expert, Dunlap told Newsweek that she has worked in environments where being a woman means having to constantly navigate micro-patriarchy.
“Like being talked over; expected to ‘smile more’ … I just knew that the comment section would let us flip the script and laugh a little in the process,” Dunlap said.
Responses to the viral clip included calling the father first when their child is sick at school; pairing the husband and child together when booking flights as a travel agent; and assuming fruity drinks with umbrellas were ordered by the men at the table.
One popular example was also telling angry male co-workers, “I’m so sorry, I didn’t mean to make you emotional.”
“It was hilarious, and honestly kind of healing,” Dunlap said. “That comment section is like reading a ton of small rebellions.”
After saving $100,000 at age 25, Dunlap quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money.
Dunlap defines microfeminism as “disrupting gender norms in those small but mighty ways.”
It’s the idea is that not all activism has to be loud or performative; sometimes, it exists in the daily moments where stereotypes are reinforced, challenged or dismantled.
“Those seemingly small, everyday callouts can start to add up in a really powerful way,” Dunlap added.
One woman who works in pediatrics makes strong eye contact with the father and shared how “9/10 times he looks at the mom for an answer.”
Another creative example posted by @mzpettycrocker shared how she begins presentations: “Hello ladies and sons of ladies.”
Dunlap told Newsweek she was excited that the conversation around microfeminism was really taking off in the comments section.
“There were some creative examples, from … listing wives first on wedding invites to asking kindergarten students what their dad cooked for dinner last night (and acting shocked if they say their mom cooked),” Dunlap said.
“The power of microfeminism is that, once you name the expectation it’s targeting, you start to break it down and you realize how ridiculous it is.”
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