McDonald’s Snack Wrap, a gone-but-not-forgotten customer favorite, is returning to the fast-food chain’s restaurants in the U.S. after a nine-year hiatus.
The popular sandwich will reappear on menus starting July 10, according to an announcement by the company on Tuesday in which Joe Erlinger, president of McDonald’s USA, stated simply, “It’s back.”
Consisting of a white-flour tortilla filled with chicken, shredded lettuce and cheese, the Snack Wrap was introduced nearly two decades ago. However, the item was removed from McDonald’s menus in 2016 because it was too complicated for its kitchens to prepare. Customers have been calling for the Snack Wrap’s return ever since.
In announcing the Snack Wrap’s return, the company included a link to a webpage called snackwrapfiles.com, which it describes as a “content hub for the most anticipated menu item of the decade.” Featuring Snack Wrap wallpaper as its background, the promotional webpage includes various large folders users can click into. A folder entitled “Fandom,” for example, houses screenshots of social media posts from Snack Wrap fans expressing their love for the food and asking when it would be returned to McDonald’s menus.
In one email, entitled “Snack Wraps for this Pregnant Lady,” a McDonald’s customer named Carli writes “my biggest craving is something I can’t have. I am due July 14th, 2025. Will snack wraps be back before then? Please just give me a hint.”
“I’ve waited years and I’m getting mildly impatient” wrote another fan called “loyal snack wrap lover.”
Another, more proactive display of loyalty included a Change.org petition to bring back the Snack Wrap. The petition garnered nearly 19,000 signatures. Bringing back the wrap was a “years-long process,” Erlinger told The Associated Press.
In its revived form, the Snack Wrap will feature fried chicken and come in two flavors: Ranch and Spicy. This is a departure from the original version, which included a choice of grilled or fried chicken and sauce options like honey mustard and sweet chili. The simplified recipe is to ensure faster service, according to the company. The company has not revealed how much the Snack Wrap will cost, only that prices will vary depending on location.
McDonald’s also posted on the Snack Wrap’s on its X account, thanking ardent fans for resurrecting the long-lost menu item. Breaking the fourth wall, the social media manager behind the McDonald’s account addressed followers directly, reminding them that “social media managers don’t control the menu,” but rather its the fans who are to thank for the Snack Wrap’s revival. Stated the post, “you created a movement. a movement so powerful that you finally won.”
The Associated Press
contributed to this report.
Mary Cunningham is a reporter for CBS MoneyWatch. Before joining the business and finance vertical, she worked at “60 Minutes,” CBSNews.com and CBS News 24/7 as part of the CBS News Associate Program.
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