EXCLUSIVE: Utopia has acquired the North American rights to Idiotka, the fashion comedy that premiered at this year’s SXSW and stars Anna Baryshnikov, Camila Mendes, Julia Fox, Owen Thiele, Gaggriette and Saweetie. Nastasya Popov directed the pic and penned the script.
“I’ve long admired Utopia’s eye for vibrant, distinctive storytelling, and I’m overjoyed to be joining the family,” said Popov. “We’re thrilled that audiences will get the chance to experience this wild ride of a comedy in a packed theater — and we guarantee it’ll be fun for the whole family, so bring everyone from your stylish grandmother to your chronically online little brother along.”
The film follows Baryshnikov as Margarita, an ambitious fashion designer who lives in a chaotic West Hollywood apartment with her Russian-Jewish family and enters a reality TV competition show called ‘Slay, Serve, Survive’ in a desperate cash grab.
“Through Idiotka, Nastasya explodes onto the scene with a fiercely funny, fashion-fueled homage to hustling at whatever cost,” Utopia’s Director of Acquisitions Candace Tan said. “Backed by an ensemble shaping the pulse of pop culture, the film is a high-octane joy that Utopia knows audiences will be quoting long after the credits roll.”
Utopia’s Charlie Sextro and Candace Tan negotiated the deal with CAA Media Finance on behalf of the filmmakers. Producers include Tess Cohen and Nastasya Popov of Virgo Films, Mendes and Rachel Matthews of Honor Role, and Saba Zerehi. Executive Producers include Robina Riccitiello and Josh Peters of Spark Features; John Terzian, Brian Toll, Jeremy Allen, Emma Silvers of h.wood media; Bill Bindley and Mike Karz of Gulfstream Pictures; Lisa Kleiner Chanoff; Jack Defuria; David Kaplan; Anna Baryshnikov; and Julia Fox. Co-executive producers include Andrey Ostrovsky, Shelby Rachleff of the Westridge Foundation, and Daydream Studios.
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