Summary
- Helmut Lang has released its Pre-Fall 2025 campaign, featuring a pared-back range of Summer essentials designed with the label’s modern minimalist flair.
Helmut Lang‘s Pre-Fall 2025 collection arrives in a new, elegant campaign shot by Daniel Shea. With lightweight fabrics and breezy Summer silhouettes, the looks styled by Jason Rider highlight the label’s historically minimalist ethos in a range of easy-to-wear yet design-forward garments.
Don’t be fooled by the collection’s simplicity — even the most pared-back styles are packed with unique design details. In all-white men’s looks, a laser-cut poplin shirt is embroidered with tonal branded initials, and the Spaced Sheer Crewneck features a tactile 3D rib knit and translucent stripes. For a more evening-geared number, Helmut Lang offers the Boxy short-sleeved shirt in lightweight silk charmeuse and the cotton twill pleated Zoot pants. Elsewhere, malfilé fabric brings subtle luster and texture to tailored pieces.
The collection’s denim is finished with a worn-in wash for a vintage feel, while simultaneously modernizing cuts with a sculptural cocoon-shaped tapered leg. For denim tops, the men’s Uniform Shirt features patinated distressing and large patch pockets inspired by classic workwear, and the women’s Bustier Shirt translates the highly tailored style into the everyday material. The collection is finished with a range of garment-dyed jersey knit pieces with a gentle ombré effect, applied to branded hoodies and t-shirts.
See the gallery above for a full look at Helmut Lang’s Pre-Fall 2025 campaign. The collection is available now at the brand’s webstore.
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