If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: ourselves, a.k.a. real parents who spend a lot of time and money outfitting their own kids season after season. As four moms with nine children between us, we know a thing or two about how much clothing these little ones go through.
On this list, you’ll find a mix of classic kid clothing brands that you may already know and love as well as new-to-you places that we promise will soon become favorites. From special occasion outfits to super-cute basics—and everything in between—there are tons of unique pieces that will seriously impress. So whether you’re shopping for a parent-to-be, like a new mom or new dad, or you’re simply in the market for fresh clothing for the summer, these are the best places to shop for babies right now.
Where to shop the best baby clothes
- Best Overall: Hanna Andersson
- Best Bulk Baby Clothing: H&M
- Most Trendy Baby Clothing: Zara
- Best Baby Gift Sets: Monica+Andy
- Best Affordable Organic Baby Clothes: Little Planet by Carter’s
- Softest Organic Baby Clothing: Mori
- Best High-End: Pinkchicken
- Best Organic Baby Clothing: Colored Organics
The best baby clothes brands for essentials
Below are mom-and-pop shops that curate beautiful brands in the basics and essentials lane.
Hanna Andersson
Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, plus shipping costs
Hanna Andersson is an Oregon-based company that parents have turned to for decades. Its signature is print-forward, ultra-comfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays like Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is super soft (especially its new bamboo pajamas) for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.
- Pros: Soft and durable materials, fun prints and collabs
- Cons: Popular styles sell out quickly
Hannah Andersson Baby Striped 2-Way Zip Sleeper
Hanna Andersson
Hanna Andersson Baby Sleeveless Pocket Dress & Shorts Set
Hanna Andersson
Monica + Andy
Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
- Pros: Very soft clothing, fun prints, extensive Disney gear
- Cons: High free shipping threshold
Monica + Andy One-Piece Baby Pajamas
Monica + Andy
Monica + Andy Organic Life of the Party Dress
Monica + Andy
Mori
Best for: Super-soft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, a baby blanket, a hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
- Pros: Buttery soft clothes, organic and sustainable fabrics
- Cons: High free shipping threshold
Mori Appliqué Critter Joggers
Nordstrom
Mori Lion Print Fitted One-Piece Short Pajamas
Nordstrom
Janie and Jack
Best for: Classic styles / Size ranges: 0–24 months / Shipping: $6 for economy shipping / Return policy: Returns within 45 days
If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and cat-eye sunglasses. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”
- Pros: Timeless styles, good resale value
- Cons: Shipping isn’t free
Janie and Jack The Cabana Matching Baby Set
Janie and Jack
Janie and Jack Baby Wavy Striped Crochet Matching Set
Janie and Jack
Mini Boden
Best for: Playful illustrations / Size ranges: 0–4Y / Shipping: Free for orders over $49 / Return policy: Returns within 45 days
Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can’t help but think of picture day every time I shop Boden,” says Earley. Of course, they also have great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters—basically whatever your kiddo needs, Mini Boden has it in a fun, playful style. And their clothes don’t just look adorable on—they’re super soft yet durable enough to pass onto siblings.
- Pros: Fun and playful styles, wide range of clothing types
- Cons: Popular styles sell out quickly
Boden Short Sleeve Printed Play Set
Boden
Boden Ruffle Sleeve Romper
Boden
Young Days
Best for: Beach day fits / Size ranges: Newborn–6T / Shipping: Free over $50 / Return policy: Within 30 days
Young Days’ line of bright yet subtle clothing for babies just screams summer in the best way possible. Think lightweight shorts in a whimsical light blue circle print or a terrycloth apricot polo that is perfect for straight out of the pool. Our editors are fans of its unique and varied colorways, which are muted enough to not be too loud but still fun and colorful for kids. The brand also says it is committed to using organic and recycled materials, which means you can feel good about what you’re buying.
- Pros: Environmentally friendly, bright yet classy designs
- Cons: Not sold at major retailers
Young Days Yosemite Onepiece
Young Days
Young Days Tie Dye Henley Onesie
Young Days
Kyte Baby
Best for: Elevated basics / Size ranges: Newborn–10 / Shipping: $7.50 for less than $85 / Return policy: Within 45 days
Kyte Baby is best known for its butter-soft sleep bags, but don’t miss out on the incredible daywear options. The rompers, onesies, footies, and other styles are all made with the brand’s signature bamboo fabric, which is great on sensitive skin. Most of the clothes also come in gender-neutral colors and prints, making them a nice gift option for all.
- Pros: Super soft fabric, new designs often
- Cons: Prints sell out quickly, expensive
Kyte Baby Short Sleeve Pajama Set
Amazon
Kyte Baby Short Sleeve Unisex Baby Bodysuits
Amazon
Pink Chicken
Best for: A special occasion / Size ranges: Newborn–14 years / Shipping: $10 / Return policy: Within 21 days
Pink Chicken is the ultimate in high-end baby fashion when you want to splurge. Its luxurious and stylish dresses have become the quintessential “party dress” for moms looking to make their girls feel extra special, and its prints are whimsical yet classic. “You can’t go wrong with their classic Stevie dress, which features a ruffled neckline and smocking, but I’m also a fan of their Willow two-piece set for little ones,” says Glamour senior editor and mom of one Stephanie McNeal. “I mean, how can you not buy this dress for a first birthday?”
- Pros: Adorable elevated coastal designs, large variety of styles and patterns
- Cons: Pricey
Blue Rooster Baby Boys Noah Jumper
Pink Chicken
Pink Chicken Baby Girl Elsie Bubble
Oink Chicken
Posh Peanut
Best for: Elevated family matching / Size ranges: Newborn–12 years / Shipping: Free over $25 / Return policy: Within 30 days
Posh Peanut claims its fabric is “as soft as a baby’s butt” and, well, they’re not wrong. The incredibly soft fabric, custom made viscose from bamboo, has earned the brand awards and made it a favorite among celebrity moms like Blake Lively, Gabrielle Union, and Emma Roberts. (Kylie Jenner’s son even wore the brand to make his IG debut.) “It’s a great option for kids with sensitive skin issues,” says Glamour’s Moeslein. “I dress my eczema-prone son in the brand’s pajamas all the time.” Besides all that, Posh Peanut also stands out for its variety of signature prints, which range from playful dinos to beautiful florals, and variety of family matching options.
- Pros: Good for sensitive skin, lots of collaborations like Disney and other characters
- Cons: Drops sell out quickly
Posh Peanut Footie Zippered One Piece
Posh Peanut
Posh Peanut Footie Zippered One Piece Smiles
Posh Peanut
The best affordable baby clothes brands
Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn’t feature, like Uniqlo, have excellent choices but sizes are often snapped up as soon as they launch. (You can blame that on its amazing prices.) Others, like Amazon and Nordstrom, sell many of the brands already featured on this list.
H&M
Best for: Affordable basics / Size ranges: Preemie–4T / Shipping: Members get free shipping over $40 / Return policy: Within 30 days, excluding delivery fee
Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they’re breathable and great for playing indoors—or outside in the warmer months. We always scoop up a bunch of extras to keep in our kids’ cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. The brand’s new premium line, H&M Adorables, are higher quality and designed to be worn a little longer, but still at a reasonable price point.
- Pros: Affordable basics, soft and breathable fabrics
- Cons: Clothes aren’t as durable
H&M 2-Piece Cotton Set
H&M
H&M Crinkled Romper Suit
H&M
Target
Best for: Affordable seasonal styles / Size ranges: Preemie–5T / Shipping: Free 2-day shipping over $35 / Return policy: Full refund within 90 days
Target clothing isn’t as cheap as you may think, but it’s because the bull’s-eye overlords are simply not skimping on quality. If you’re shopping Target baby clothing, you’re probably going to check out with Cat&Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts). The line’s boys’ pants are some of our favorites because they have reinforced knees that aren’t prone to ripping the way so many others do. Target is also home to lots of other brands with more basic offerings for stocking those school cubbies or splashing in puddles—think Carter’s and OshKosh. Don’t sleep on its shoes, either—they have the cutest sneakers, rain boots, and more.
- Pros: Wide selection of items and brands, focus on durability
- Cons: Sometimes popular items sell out quickly
Cloud Island Blue Baby Boys’ Checkered Top & Bottom Set
Target
Cat & Jack Baby Girls’ Gingham Dress
Target
Gap
Best for: Wardrobe staples / Size ranges: 0–5Y / Shipping: Free shipping on order of $50 or more / Return policy: Free returns within 30 days
There’s just something about dressing babies like they’re headed to a ’90s commercial shoot. Gap is a must-shop for cute baby clothes in classic styles, and though it’s not the most affordable of the big-box retailers if you’re shopping at regular price, a ton of sales take place throughout the year, so a great deal isn’t all that hard to come by. (Don’t sleep on the clearance section either.) Gap is our go-to for all things denim—jeans (don’t miss the flannel-lined ones for the boys!) and jackets included. We also like the retailer for sweaters and sweatshirts but wish they wouldn’t put bear ears on so many of the baby hoodies—they’re cute, but some of us are more of a dress-baby-like-a-pint-size adult kind of parents.
- Pros: Great for denim, timeless styles
- Cons: Some of the styles are too cutesy
Gap Baby Pocket Shorty One-Piece
Gap
Gap Baby Lace-Trim One-Piece
Gap
Zara
Best for: Trendy styles / Size ranges: 0/1 months–6Y / Shipping: Free shipping over $50 / Return policy: Returns within 30 days, less shipping fee
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. One parent we asked found the toddler girls’ dresses to run super large, but the boys’ pants run really small. We’re down for the hunt, though, because Zara’s clothes (from its Pokemon sweatshirts to its ribbed leggings and rompers to its sherpa-lined jackets) are just too good.
- Pros: Trendy styles and basics, great overall value
- Cons: New arrivals sell out really fast, website can be hard to navigate
Zara Textured Romper
Zara
Zara Textured Floral Romper
Zara
Gymboree
Best for: Colorful fashion moments / Size ranges: Newborn–12 years / Shipping: Free over $20 / Return policy: Within 45 days
Gymboree is a classic—and it’s back and better than ever. The ’90s and aughts classic kids brand had a bumpy few years, but since being acquired by The Children’s Place in 2019, it has returned to making the adorable kids clothes that moms have always fallen in love with. Like, just look at this flamingo top for toddler girls, which you can pair with matching leggings and hair bows. Too much flamingo? Well, if that’s wrong, we don’t want to be right.
- Pros: Fun colorful styles, frequent sales
- Cons: Some reviewers note it runs small
Homegrown by Gymboree Baby Boys Lion 5-Piece Outfit Set
Gymboree
Homegrown by Gymboree Baby Girls Floral 5-Piece Outfit Set
Gymboree
Old Navy
Best for: Cute and affordable daily wear / Size ranges: It’s Old Navy! They have every size. / Shipping: $7 for basic / Return policy: Within 30 days
Seriously, what parent doesn’t love Old Navy for kids’ clothes? They are cute, comfortable, and seriously affordable, a combination you can’t beat. Our editors highlight favorites like these jelly sandals that last all season, these matching sweat-sets that are fashionable and functional, and of course, its bargain multipacks of staples like pajamas, rompers, onesies, and leggings.
- Pros: Affordable including frequent sales, cute multipacks
- Cons: Not as high quality fabric as some.
Old Navy Printed Sleeveless Henley One-Piece for Baby
Old Navy
Old Navy Crochet-Knit Tank Top and Shorts Set for Baby
Old Navy
PatPat
Best for: Building out a wardrobe. / Size ranges: Newborn–6 years / Shipping: Free over $35 / Return policy: Within 30 days
Founded by engineer dads Albert Wang and Ken Gao, PatPat offers a wide range of clothes and sizes at reasonably affordable prices. The brand’s motto—“super cute + super fun = more happy moments”—comes through in its designs, which lean toward bright colors and cheerful prints. Parents who are into fan culture will also appreciate the robust “character shop,” with sets from Disney, Paw Patrol, Barbie, Baby Shark, and more kid favorites. There are several family matching options too, for all those holiday card or IG photo ops.
- Pros: Affordable, wide array of options
- Cons: Some clothes have a quality that’s better than others.
Pat Pat Baby Boy Animal Print Striped Short-sleeve Spliced Romper
Pat Pat
Pit Pat Baby Girl Strawberry Print Flutter-sleeve Dress
Pat Pat
Honest Baby Clothing
Best for: Affordable basics / Size ranges: 0–7Y / Shipping: Free shipping on orders $79 or more / Return policy: Within in 30 days
As much as we love—and buy—cute, special-occasion outfits for our kids, they still need the basics. Moeslein says she relies on Honest Baby Clothing for multipacks of socks, bibs, and plain bodysuits at an affordable price. “Because I have twins, I’ll stock up on a few of their 10-pack shirts and bodysuits each season in gender-neutral colors,” she says. “They’re great to send as day-care backups too!”
- Pros: Good value, lots of gender-neutral options
- Cons: Some reviewers say the fabric feels stiff compared to other brands
Honest Baby 10-Pack Short Sleeve Bodysuits
Amazon
Honest Baby Multipack Harem Pants
Amazon
Gerber Childrenswear
Best for: Buying an entire season’s worth of clothes in one go / Size ranges: Preemie–5T / Shipping: $6 / Return policy: Within 60 days
Gerber’s Childrenswear is basically a one-stop shop for everything you might need in those early years. From bibs and socks to fun seasonal sets and matching family pajamas, the brand makes this list for its sheer convenience factor alone. “Also, I’m not sure how many people know this, but they also offer free embroidery on select items,” says Moeslein. “It’s a great gift idea, just saying.” While everything is adorable—and affordable—we’re particularly loving their higher-end Modern Moments line lately. In the collection you’ll find adorable matching sets in muted pastels like lavender and sage green, neutral outerwear, and some sweet Mary Janes. “I am a big fan of the Modern Moments line,” says McNeal. “It really looks like one of those fancier brands, but is still affordable.”
- Pros: Lots of options, affordable, free embroidery
- Cons: Sizing can be inconsistent
Gerber Childrenswear 4-Pack Baby Boys Snack Bar Sleep ‘N Plays
Gerber Childrenswear
Gerber Childrenswear 3-Pack Baby Girls Garden Rompers
Gerber Childrenswear
The best baby clothes brands for elevated clothing
So you want to splurge on the little one? Below are the best clothing brands to shop for a thoughtful baby gift.
Arquia
Best for: / Size ranges: 0–18M / Shipping: Free for orders over $50 / Return policy: Within 14 days with $5 shipping and restocking fee
The brilliance of Arquia is in its simplicity: A line of basics in gender-neutral, cheerful colors like engine red and grass green, all of which are made in buttery soft, hypoallergenic pima cotton. “My son, who tends to run hot, basically lived in Arquia this summer,” says Glamour’s Moeslein. “The fabric on the onesies are so breathable and soft that I found myself reaching for them above everything else in his dresser drawer.”
- Pros: Hypoallergenic and holds up well in the wash
- Cons: Not available at any major retailers
Arquia Essentials Bundle
Arquia
Arquia Long Sleeve Onesie
Arquia
Colored Organics
Best for: Neutral organic basics / Size ranges: Newborn–6Y / Shipping: Free for orders over $25 / Return policy: Within 30 days
Shopping for an eco-friendly baby wardrobe doesn’t have to be hard. McNeal was recently introduced to Colored Organics, a company that specializes in basics in a variety of soft, muted colors that can be easily mixed and matched. “I love that Colored Organics offers very simple wardrobe staples but elevated,” she says. “All their items are made with organic cotton and they have features that are key for new parents, like fold-over mitts and two-way zippers.” Many of their colors and patterns are gender neutral in shades like sage green and light oat for max hand-me-down potential.
- Pros: Gender-neutral and made out of organic cotton
- Cons: A bit pricey for basics
Colored Organics Organic Cotton Baby Bodysuit
Amazon
Colored Organics Organic Cotton Zip Up Footed Sleeper
Amazon
Elegant Baby
Best for: Special occasions and photo opps / Size ranges: Preemie–18M / Shipping: Free for orders over $100 / Return policy: Within 30 days, less shipping costs
If buying a baby cashmere is wrong, we don’t want to be right. Doing so may not be the most practical decision in the world, but it’s exactly right for a special occasion. Elegant Baby creates beautiful, heirloom-quality clothing that is begging to be gifted, from a camel-colored cashmere layette set to full cotton newborn essentials that come in a beautiful box. “Not all baby clothing needs to be blowout-friendly, and Elegant Baby makes clothing that’s perfect for a newborn photo or a special occasion,” says McNeal.
- Pros: Luxury baby items that can be monogrammed and personalized
- Cons: Expensive
Elegant Baby Boat Embroidered Oxford Stripe Jon Jon
Elegant Baby
Elegant Baby Tea Party Organic Muslin Bubble
Elegant Baby
Gunamuna
Best for: Super-soft separates / Size ranges: 0–3Y / Shipping: Free for orders over $100 / Return policy: Within 30 days, less shipping costs
Known for their swaddles and sleep bags, which are made with super-soft bamboo rayon, Gunamuna has also branched out into sleepwear and daywear that are equally as comfy. “Gunamuna makes my favorite sleep bag,” says Moeslein. “It’s so cozy, I want one in an adult size. My only complaint is that they’re so well-liked, they often sell out in their more popular prints.”
- Pros: Extra soft fabric in a variety of cute styles
- Cons: Popular styles sell out quickly
Gunamuna Ultra-Soft Convertible Pajama
Amazon
Gunamuna Fleece Collared Jumpsuit
Amazon
Livly
Best for: Elevated Scandinavian-style ’fits / Size ranges: Preemie–7Y / Shipping: Free for orders over $80 / Return policy: Within 15 days
A Swedish brand that’s already a favorite of parents abroad, Livly offers elevated clothing for babies all made out of 100% pima cotton. The brand’s founder first became interested in creating clothing that is both stylish and safe on newborn skin after her newborn twins, Liv and Lilly, were born prematurely and had sensitives (she also named her brand after them). “Livly is one of those brands I was so excited to learn about because they satisfy both my wants when dressing my daughter: soft and practical yet aesthetically pleasing,” says McNeal. “I am a huge—new—fan.”
- Pros: Organic material, wide variety of sizes and styles
- Cons: Pricey
Livly Wonderland Ruffled Footie
Livly
Livly Cars Peter Pan Body
Livly
Magnetic Me
Best for: Unique, easy-to-use clothing / Size ranges: Newborn–8Y / Shipping: Free for orders over $85 / Return policy: Within 30 days, less shipping costs
“A friend gifted me a couple Magnetic Me onesies when I was pregnant with the note, ‘Trust me,’” says Moeslein. “I got it as soon as my twins arrived. The magnetic closure was a literal lifesaver when we were in the diaper-changing trenches. I recently just gave some to a pregnant friend with the same note.”
- Pros: Easy to get on and off, fun patterns
- Cons: According to reviews, the magnets have a bit of a learning curve
Magnetic Me Jungle Jazz Modal Magnetic Parent Favorite Footie
Magnetic Me
Magnetic Me Evangeline Organic Cotton Magnetic Ruffle Sleeve Romper
Magnetic Me
Mini Rodini
Best for: Eclectic outfits / Size ranges: Newborn–11Y / Shipping: Free for orders over $99 / Return policy: All clothing can be returned, less shipping costs
Mini Rodini, which has stores in Stockholm and London, was created with the desire to make kids’ clothing that doesn’t compromise on the environmental or social aspects of production. It’s also just really stinking cute. Just a note before you buy: The sizing is different from US brands, so make sure to check the measurements first.
- Pros: Organic and recycled materials, fun and unique prints
- Cons: Sizing is bespoke to the brand and takes a bit to figure out
Mini Rodini Strawberries jumpsuit baby
Mini Rodini
Mini Rodini Lingonberries newborn set
Mini Rodini
Minnow
Best for: Summer barbecue outfits, elevated / Size ranges: Newborn–14Y / Shipping: Free for orders over $200 / Return policy: Within 30 days, less shipping costs
Is there anything cuter than baby swimwear? We think not, especially when they are dressed in Minnow. The brand says it wants to evoke an endless summer lifestyle that’s both fun and polished, and its collection of beach-friendly essentials in classic and colorful prints are to die for. “I’m a huge Minnow proponent—their swimsuits are seriously adorable,” says McNeal. But if you’re not headed for the water soon, Minnow also has lent its signature style to other clothing items like nautical-inspired knits, floral jackets and tops, and even sleepwear collabs with brands like J.Crew.
- Pros: Fresh and coastal styles
- Cons: Not as large of selection as other brands
Minnow Baby Girls Lavender Stripe Bubble Romper
Minnow
Minnow Baby Sky Blue Gingham Bubble Romper
Minnow
Nest Designs
Best for: Matching sheets and jammies / Size ranges: Newborn–10Y / Shipping: Free for orders over $125 / Return policy: Within 30 days
If you want the softest pajamas and loungewear, always look to the brands that do sleep bags well. Nest Designs uses organic cotton, French terry, bamboo, or an exclusive-to-them avocado bamboo fabric on all their clothes. You can even get in on the coziness: The brand offers adult sizing and maternitywear too.
- Pros: Wide range of options for sleepwear, from sheets to pajamas
- Cons: Only offer sleepwear
Nest Designs Organic Cotton Kimono Onesie
Nest Designs
Nest Designs French Terry Basics Romper
Nest Designs
Oso & Me
Best for: Adorable outfits that are also functional / Size ranges: Newborn–8Y / Shipping: Free for orders over $150 / Return policy: Within 30 days
Oso & Me is designed with functionality in mind—all the clothing is easy to slip on and off a wiggly baby or toddler, and everything is preshrunk so you can wash and dry as much as need (which, with kids, is a lot). “For me, it’s the little details,” Moeslein says. “Things like rollable cuffs, stretchy necklines, and drawcord waists that make room for growth spurts are so thoughtful.”
- Pros: Practical and easy to put on while still being cute
- Cons: Not available at most major retailers
Oso & Me Jefferson Baby Shirt
Oso & Me
Oso & Me Bowie Baby Pant
Oso & Me
Primary
Best for: Basics in bright colors / Size ranges: Newborn–14Y / Shipping: Free for orders over $50 / Return policy: Within 90 days, less shipping costs
At Primary, you start shopping by choosing your favorite color first. That’s because the brand is, as they put it, “on a mission to encourage every kid to be the truest version of themselves” through a line of rainbow-bright, gender-neutral basics meant to be able to mix and match. “I have boy-girl twins, so I love that I can just grab whatever from the dresser drawer as I’m getting them dressed,” says Moeslein. “Plus, the color and designs are so cheerful—I can’t help but smile whenever I see them in their Primary looks.”
- Pros: Easy to mix and match and create outfits
- Cons: Not available at a wide selection of retailers
Primary Baby Tank Bubble Shortie in Flamingo Friends
Primary
Primary Baby Lemon Tee
Primary
Cozy Pixies
Best for: Seasonal trends at affordable prices / Size ranges: Newborn-10Y / Shipping: Free shipping for orders over $29 / Return policy: 30 days after the delivery date
If you’re the kind of person who got really into the Cottagecore trend and considers Folklore to be Taylor Swift’s best era, you’ll be tempted to add everything at Cozy Pixies to cart. You’ll be even more ready to hit “buy” once you see the affordable prices.
- Pros: Lots of cute designs and affordable
- Cons: Website isn’t the most user friendly
Cozy Pixies Baby Girl Floral Print Crew Neck Puff Sleeve Top And Elastic Waist Ruffle Hem Shorts 2Pcs Set
Shein
Cozy Pixies 2pcs/Set Baby Boy Anchor Print Soft Knit Short Sleeve Pullover Top And Bib Shorts Set
Shein
Konny
Best for: Soft, breathable basics / Size ranges: Newborn-10Y / Shipping: Free shipping for orders over $100 / Return policy: Within 30 days of receipt
Konny’s baby clothes are just as soft, comfortable, and easy to put on as the baby carrier the brand is best known for. The fabric is light and breathable, too, which is why Moeslein says she plans to dress her kids in the brand all summer long. “They do timeless, gender-neutral basics really well,” says Moeslein. “I know I can pull anything from Konny from the dresser and it’ll mix-and-match well.”
- Pros: Affordable prices, good for mix and matching
- Cons: Newborn clothing options are more limited
Konny Newborn Light Bodysuit & Leggings Set
Amazon
Konny CREORA Swimsuit&Hat Set
Amazon
Easy-Peasy
Best for: Sustainably made, unfussy pieces / Size ranges: 6M-5T / Shipping: $6 standard shipping / Return policy: Within 14 days of being delivered
In addition to making just really cute clothes, Easy-Peasy provides peace of mind. The brand is committed to sustainability through recycled materials, socially responsible production, and other good-for-the-environment measures. “The pieces are also simply well designed and reflect how kids actually move about in their clothes,” Moeslein says. “For example, they’re easy to put on, hold up in the wash, and don’t have a ton of pointless buttons and snaps.”
- Pros: Responsibly made and rigorously tested for harmful chemicals
- Cons: Some styles sell out quickly
Easy-Peasy Baby Girls Organic Cotton Ruffle Bodysuit with Embroidered Yoke & Shorts Set
Walmart
Easy-Peasy Baby Henley Bodysuit & Denim Pant Set
Walmart
The Children’s Place
Best for: Seasonal sales, convenience / Size ranges: Newborn-18 / Shipping: Free on orders $40 or more / Return policy: Within 45 days of purchase date
As one of the largest children’s clothing retailers in the country, The Children’s Place is a reliable destination for filling just about any gap in your child’s wardrobe. “They have tons of store locations, so I find myself often popping into one just to see what’s on sale or to pick up something I know I need, like a new swimsuit or an extra pair of shorts,” says Moeslein. “I also like that you can order online for pickup at the store—so convenient!”
- Pros: Convenient and a wide range of sizes
- Cons: Some customers say the quality can be inconsistent
The Children’s Place Baby And Toddler Breakfast Snug Fit Cotton One Piece Pajamas
Children’s Place
The Children’s Place Baby And Toddler Boys Quick Dry Pull On Pool To Play Shorts
Children’s Place
Carter’s
Best for: big variety of styles at an affordable price / Size ranges: Preemie-XXL / Shipping: Free shipping for curbside or store pickup, otherwise free for orders over $35 / Returns: Within 90 days of purchase
Look around any given playground, and you’ll likely see at least two kids wearing Carter’s—the brand is that ubiquitous among the youngest generation. But with affordable prices, convenient shipping and store pickup options, placement in several major retailers, and a huge selection of styles in a wide range of styles…would you expect any less? We especially love the brand’s Little Planet line, which is made sustainably with recycled materials, organic cotton, and other eco-friendly materials.
- Pros: Diverse sizing, lots of seasonal sales
- Cons: Not the place to shop for looks no one else on the playground will have
Little Planet Baby 2-Piece Organic Cotton Tropical Paradise Print Set
Carter’s
Little Planet Baby 3-Pack Organic Cotton Rib Bodysuits
Carter’s
OshKosh B’gosh
Best for: denim, especially the overalls / Size ranges: Newborn-5T / Shipping: Free shipping for curbside or store pickup, otherwise free for orders over $35 / Returns: Within 90 days of purchase
While you can find a variety of classic Americana styles at OshKosh B’gosh, it’s the brand’s beloved overalls and timeless denim looks that still hold up best. “My dad was so excited to pick out a pair of OshKosh B’gosh overalls for each of my kids,” says Moeslein. “And I totally get why—they looked really stinking cute in them.”
- Pros: Timeless denim that holds up well and goes with everything
- Cons: Shop elsewhere if you are looking for unique pieces that stand out
OshKash Baby Stretch Denim Classic Overalls
Carter’s
OshKosh Baby Denim Jacket
Carter’s
Kohl’s
Best for: good deals / Size ranges: Preemie-5T+ / Shipping: Free shipping for orders over $49 or free store pickup / Returns: Up to 90 days after purchase date for non-Kohl’s Card transactions; 120 days for Kohl’s Card transactions
Calling all Millennial parents: Did you know Lauren Conrad has a childrenswear line called Little Co. at Kohl’s? If not, we recommend immediately checking it out if you like Instagram grid-worthy looks with a relaxed-but-cool California vibe. And that’s just the start of what’s available at the massive retailer.
- Pros: Convenient and you can add to any Kohl’s baby registry
- Cons: Inconsistency among which pieces are available for in-store pickup and/or shipping
Kohl’s Baby & Toddler Girl Little Co. by Lauren Conrad Organic Wide Leg Embroidered Jeans
Kohl’s
Kohl’s Baby & Toddler Little Co. By Lauren Conrad Organic Core Tee
Kohl’s
Quince
Best for: Pajamas, everyday clothes / Size ranges: Newborn-12Y / Shipping: Free standard shipping / Returns: Eligible for a full refund or exchange within 365 of purchase
You’re likely already familiar with Quince, the clothing and home brand that prides itself on offering high-quality goods for affordable prices. Well, good news: The baby and kids clothing follows that same ethos. “Their onesies are so soft, I’m kind of jealous I don’t have my own to wear,” Moeslein says. “I also want to curl up in the Quince bamboo sleep bags, too.”
- Pros: Generous shipping and return policy
- Cons: Some customers say sizing is inconsistent
Quince 100% Organic Cotton Short Sleeve and Shorts Pajama Set
Quince
Quince 100% Organic Cotton Short Sleeve Bodysuit 4-Pack
Quince
Petit Lem
Best for: Muted, whimsical patterns / Size ranges: Newborn–14Y / Shipping: Free for orders over $100 / Return policy: Within 14 days, less $9 restocking fee
This Quebec-based brand has both a whimsical and chic French Canadian spirit and a sustainable ethos—emphasizing organic cotton in their garments. We are particularly gushing over these sleepers with the cutest little lions and another in a ribbed material with teeny tiny bananas. The brand also has a robust preemie selection for our littlest little ones.
- Pros: Super soft, organic material
- Cons: Must spend $100 for free shipping
Petit Lem Banana Print on Ribbed Crème Sleeper
Petit Lem
Petit Lem Little Lions Print on Sand Sleeper
Petit Lem
Miles the Label
Best for: Functional and high-quality basics / Size ranges: 3M-10Y / Shipping: Free for orders over $100 / Return policy: Within 10 days, less $9 restocking fee
Miles the Label is a clothing brand that’s all about making childhood functional and fun. They are best known for their high-quality basics like T-shirts, bike shorts, and hoodies, which are nice enough to look elevated but sturdy enough for play. The brand, which was founded in 2017, also focuses on small retailers, partnering with neighborhood shops to grow their business and encouraging their customers to shop local.
- Pros: High quality, gender neutral
- Cons: Not available at many major retailers
Miles the Label Pickleball Print on Shorts Sage Zip Romper
Miles the Label.
Miles the Label Embroidered Tennis Ball Print on Dress Blues Girl’s Romper
Miles the Label.
Little Sleepies
Best for: Cozy pajamas that last / Size ranges: Micropreemie-16Y / Shipping: Free for orders over $25 / Return policy: Within 30 days, free for store credit, $5.95 restocking fee for refund
Little Sleepies has garnered a huge following for its cozy sleepers with adorable prints, from ice cream cones to succulents and popular characters like Bluey. But their most beloved feature may be their unique ability to be worn longer than the average pajamas due to its ability to switch from footed romper to footless. They also offer both preemie and micro-preemie size ranges, making their sizing truly inclusive.
- Pros: Super soft, variety of different styles
- Cons: Popular prints sell out quickly
Little Sleepies Heather Mauve Ribbed Crescent Zippy
Little Sleepies
Little Sleepies Purple Watercolor Shorty Zippy
Little Sleepies
Coop by Pink Chicken
Best for: Play clothes with an elevated style / Size ranges: 3-6M-12Y / Shipping: Free for orders over $175 / Return policy: Within 21 days, less shipping costs
We are huge fans of Pink Chicken here at Glamour, so we were thrilled to try out their new play clothes line, Coop Kids. The new brand offers the same gorgeous and high-quality clothing we have come to expect from the brand, but in basics and other play-friendly styles and breathable fabrics, and at a lower price point. Your summer wardrobe is set.
- Pros: More affordable than the original brand, good for play
- Cons: Not every style comes in baby sizes
Pink Chicken Coop Kids by PC Baby Adventure Romper
Pink Chicken
Pink Chicken Coop Kids by PC Baby Jax Jogger Set
Pink Chicken
Mon Chou
Best for: Elevated and organic baby basics / Size ranges: 0-24M / Shipping: Free on orders over $75 / Return policy: Within 30 days
A Parisian-designed brand that launched in late 2024, Mon Chou is already making an impact on the market with its gorgeous and organic sleepers for babies. The brand also now offers a variety of other options aimed specifically at the 2 and under set, from T-shirts, hair accessories, and knitted blankets. We are especially fans of their gift sets, which are the perfect way to spoil the new little one in your life.
- Pros: Organic, neutral colors
- Cons: Limited styles available
Mon Chou Convertible Footie Pajama 2-Pack in Bloom & Ivory
Mon Chou
Mon Chou Short Sleeve T-Shirt
Mon Chou
Frequently asked questions
How to shop for the best baby clothes
AccordionItemContainerButtonLargeChevron
Generally, there are two types of baby clothes:
Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child’s cubby.
Elevated essentials and special-occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
How much should I spend on baby clothes?
AccordionItemContainerButtonLargeChevron
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upward of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy-and-me outfits as you can while they’re still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.
Meet the moms
AccordionItemContainerButtonLargeChevron
- Anna Moeslin: Anna Moeslein is Glamour’s Deputy Editor with over a decade of experience covering entertainment, culture, and lifestyle for digital media. She lives in New York with her husband and one-year-old twins, Sonny and Ellis.
- Stephanie McNeal: Stephanie McNeal is a senior editor for Glamour with more than a decade of experience covering pop culture, internet trends, social media, books, lifestyle, and women’s political and social issues. She lives in Brooklyn with her husband and toddler daughter, and loves to recommend her favorite baby and kid products to Glamour readers.
- Brigitt Earley: Brigitt Earley is a Glamour contributor and has been testing consumer products and writing commerce content for 15 years and counting. Her work spans a wide range of coverage areas, but specialties include beauty, parenting, and home. She’s a mom of four and lives in Ridgewood, NJ.
- Shanna Shipin: Shanna Shipin is a freelance writer, editor, and consultant who’s worked in publishing for nearly a decade. She currently specializes in beauty, motherhood and parenting, and lifestyle content. Previously, she served as commerce director and managing editor for shopping content at Glamour, SELF, and Teen Vogue. She’s currently Allure’s shopping director. She’s a mom of two and based in California.
The post 42 Best Baby Clothes Brands 2025, According to Parents appeared first on Glamour.
