Summary
- Māori-owned streetwear brand EFFN Clothing has released a new range of apparel and headwear that combines cultural pride with modern streetwear style.
- Key pieces include the EFFN/Y Mesh Tees in three colours inspired by New York style, and fitted caps in various clean colourways featuring bold embroidery and nostalgic fits.
EFFN Clothing, the Māori-owned streetwear label pushing Aotearoa pride onto a global stage, has dropped a new lineup of apparel and headwear. Built for the streets but rooted in community, the Wairua Takarangi-owned brand’s new drop continues to blend culture with contemporary street codes.
Leading the release is the EFFN/Y Mesh Tees, available in three standout colourways: “Navy,” “Cream/Camo” and “Black.” With a boxy fit and custom typographic logo lock-up, the tee channels classic New York energy while staying true to the brand’s trans-Tasman roots.
Elsewhere, the EFFN/Y Fitted Cap arrives in a range of clean colourways such as “Blue,” “Red,” “Forest Green” and “Navy.” Featuring EFFN’s bold serif “EFFN/Y” embroidery, the cap delivers a nostalgic low-profile fit with a short brim and structured crown. For those looking to level up the look, the Graffiti Trucka Short Brim Cap adds extra flair with its spray-style branding and mesh back for a punch of punk attitude.
Take a closer look at the designs above. You can now cop the pieces via EFFN’s website.
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