Nike is bringing back the “Total 90” from the 2000s this summer.
“Never before have sports and fashion been so closely linked,” Vogue Germany noted at the end of last year. “Hoodies, sweatpants, and sneakers have long since become lifestyle products worn away from the sports field or gym,” Vogue editor Katharina Fuchs wrote at the time. “And specific terminology for these sports-inspired styles has long since been established.”
Fuchs continued, “In 2024, tenniscore seemed ubiquitous (thanks in part to Zendaya’s attention-grabbing press tour for the film Challengers), and in the summer it was complemented by blokecore—an aesthetic inspired by soccer fandom and based primarily on fashionable interpretations of jerseys.”
This trend is only gaining further momentum in 2025. Just last weekend, tennis players Jasmine Paolini and Coco Gauff competed in the final of the WTA tournament in Rome—the Italian in a look from the hyped collection by Asics and APC, the American in an outfit by New Balance and Miu Miu.
Nike’s latest sneaker trend also fits perfectly with the ongoing hype around sports fashion. Currently, the athletic brand is reissue of a soccer cleat that was launched in 2000 and was initially worn on the pitch by football stars such as Ronaldinho Gaúcho: The Nike Total 90.
Nike Total 90 Sneakers
Net-A-Porter
Nike T90 SP Snekers
Revolve
“Born on the pitch in 2000, the Total 90 left a lasting legacy on the beautiful game. Now it’s back with authentic soccer style, reloaded for the street,
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