Greece has initiated legal proceedings against Adidas after the sports brand used the Acropolis for an ad which appeared to show a giant shoe kicking the ancient site. The country’s culture minister said the gigantic flickering sneaker was created by a drone formation that hovered over the ancient citadel, in possible violation of a law designed for the protection of antiquities. “It’s like the Adidas shoe kicking the Acropolis,” Ms Lina Mendoni said on Greek radio. “A lawsuit has been already filed against anyone responsible.” Her ministry added that it is probing whether the correct licensing procedures were followed by the German brand. Footage on social media showed a light show above the site which dates back over 3,300 years. One image depicted a figure running, another showed a giant sneaker with the iconic three stripes, while a third light formation depicted an Adidas logo. The words “feel fast” were depicted in another shot, according to posts on X. The sportswear brand has been contacted for comment.
About last night #Athens near Zappeion #promo @adidasrunning #Adizero with #drones Wish i had them #running pic.twitter.com/K6spC6kyVM
— Άρης 🤖 Λούβρης (@LouvrisAris) May 16, 2025
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