Summary
- P.A.M.’s SS25 Drop 4 “Lunacy” blurs nature and the surreal with its standout Real (Fake) Tree print.
- Athletic silhouettes meet CGI vines, warped florals, and street photography in a visual collision of tech and terrain.
Misha Hollenbach and Shauna Toohey’s Perks and Mini (P.A.M.) returns with Drop 4 of its Spring/Summer 2025 collection “Lunacy,” and as expected, the brand’s visual mischief and esoteric world-building hit a heady new peak with the Real (Fake) Tree.
A chaotic blend of the natural and the digitally surreal, this drop is anchored by the all-over Real (Fake) Tree print, designed not so much to hide you in nature, but to blur the lines between terrain, tech and energy fields. P.A.M.’s ongoing dialogue between the organic and artificial plays out across silhouettes that feel simultaneously athletic and otherworldly.
Sports mesh shorts and pants, football jerseys and lining details serve as canvases for CGI gothic vines, warped Gesture Flowers and overlays of street photography by Shauna T. Supplementing the print-heavy pieces is a lineup of grounded staples: caps, tactile knitwear, oversized sweaters and utilitarian outerwear.
Drop 4 is available now, online and at P.A.M. stores. Take a closer look at the visuals above and below.
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