DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News World Europe

Taking Bike Life to the Streets of Paris with Foot Locker Europe and Jordan

May 9, 2025
in Europe, News
Taking Bike Life to the Streets of Paris with Foot Locker Europe and Jordan
494
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Unveiled last year and propelled through an exclusive collaboration with BMX icon Nigel Sylvester, the Air Jordan 4RM ushered in a new era for Jordan Brand.

If you’re from a major city, you know that bike life runs deep in the community. From Philadelphia to Paris, BMXs to motorbikes, crews around the world are united by their passion for adrenaline-inducing street stunts.

Designed for fast-paced, cultural movements and engineered for maximum durability, the versatile sneaker is built for everyday wear. To commemorate its impact and unwavering street roots, Foot Locker Europe has teamed up with Jordan Brand to unveil its exclusive “Royal Blue” colorway through the “Fast Lane” campaign.

Championing the spirit of the talented grassroots bike crews, the retailer heads to Paris to capture the sneaker in its natural element. The visuals bring the fearless energy of the community, performing nail-biting stunts, wheelies, swerves, and bike surfing, taking over the city’s bustling streets.

Inspired by the storied history of the Air Jordan 4, the 4RM’s low-profile silhouette and color-block hues breathe fresh life into the silhouette, which has since arrived in a selection of colorways and fabric makeovers.

This exclusive “Royal Blue” release brings key composition elements from the iconic Air Jordan 4 “Motorsports” sneaker. With a mesh and leather mix-material upper as well as premium suede overlays, the “Royal Blue” hues cover the wing, eyestay and heel that are blended into a flexible cage that wraps around the shoe, while a black tow box offers the silhouette’s signature colour-blocking break up.

Check out the “Fast Lane” campaign visuals above.

Shop the Air Jordan 4RM “Royal Blue” sneaker exclusively on the Foot Locker Europe website.

The post Taking Bike Life to the Streets of Paris with Foot Locker Europe and Jordan appeared first on Hypebeast.

Tags: Air JordanAir Jordan 4 RMFoot LockerFoot Locker EuropeParis
Share198Tweet124Share
I’m experimenting with AI in my 70s. I’ve had to adapt to new technologies my entire career — those who embrace change survive.
News

I’m experimenting with AI in my 70s. I’ve had to adapt to new technologies my entire career — those who embrace change survive.

by Business Insider
August 9, 2025

The writer, Orrin Onken, realized he was checking his phone dozens of times a day for little or no reason.Courtesy ...

Read more
News

At least one killed as firefighters battle Greece blaze for second day

August 9, 2025
News

Trump Wants Admissions Data on Grades and Race, but Who Will Collect It?

August 9, 2025
News

Layoffs? Price Increases? Companies Make Hard Choices as Trump’s Tariffs Set In.

August 9, 2025
News

How to Watch the Strongest Meteor Shower of the Summer

August 9, 2025
The Secret to One Swing State Democrat’s Rise? Wonky TikTok Videos.

The Secret to One Swing State Democrat’s Rise? Wonky TikTok Videos.

August 9, 2025
Inside KPMG’s lavish Florida ‘Lakehouse,’ where interns get drumming parades, soft serve ice cream, and mini-golf

Inside KPMG’s lavish Florida ‘Lakehouse,’ where interns get drumming parades, soft serve ice cream, and mini-golf

August 9, 2025
A Guide to Finding Insurance at 26

A Guide to Finding Insurance at 26

August 9, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.