Summary
- Loewe and On have reunited for a Spring/Summer 2025 collection.
- The line includes the new Cloudventure Loewe 2 shoe, which builds on the duo’s previous footwear offering.
- The collaboration drops online on May 14 and in stores on May 15.
Loewe and On are running it back with another collaboration: a Spring/Summer 2025 offering that includes an expanded ready-to-wear line and the launch of the Cloudventure Loewe 2, a reinvention of the duo’s initial footwear design with new materials.
The Cloudventure Loewe 2 features a semi-translucent mesh upper layered above a textural Loewe Anagram. On the bottom, the design mixes On’s Cloudtec® technology with Helion
super foam, maximizing performance and comfort, while the outsole is built with Missiongrip rubber to withstand various terrains. The shoe is available in various colorways, including grass green and a blend of blue, red, and white.
The ready-to-wear line, meanwhile, includes technical co-branded outerwear and lifestyle pieces, like ripstop shell ultra jackets, active jersey T-shirts, shorts, caps, and socks.
The line’s outdoorsy campaign, shot by George Eyres, sees an eclectic cast — nunchuck artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi— pose against Les Costes Males, north of Barcelona.
Loewe x On’s latest collection will launch online and at CASA LOEWE Madrid on May 14 before arriving in stores on May 15. Take a look at the lineup in the gallery above.
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