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Home Lifestyle Arts Books

Does Bill Belichick have new publicist amid Jordon Hudson hubub?

May 8, 2025
in Books, Football, News
Does Bill Belichick have new publicist amid Jordon Hudson hubub?
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Is he passing the ball? 

Following Bill Belichick’s PR fumble on CBS — in which his 24-year-old girlfriend Jordon Hudson acted as his rep, shutting down sofball questions —  he may have called in the pros.

Hudson was noticeably absent during a panel the former Patriots coach, 73, did at NYU’s Stern Business School on Tuesday. Instead, a spy tells Page Six he was accompanied by former Bears V.P. of communications, Brandon Faber.

Bill Belichick
Bill Belichick’s girlfriend was noticeably absent from an event he did this week. Getty Images
Brandon Faber
A source tells us they spotted former Bears V.P. of communications Brandon Faber. Brandon Faber/X

We hear Hudson was in town and had planned to attend. 

Jordon Hudson, Bill Belichick
The move comes after the backlash following an intense CBS interview. CBS

“Cooler heads may be starting to prevail,” said one source. “Her influence may be waning.” 

The “Purpose x Winning” event with author Suzy Welch went off without a hitch as Belichick answered questions on leadership and what makes a good team.

He even stayed to sign his book “The Art of Winning: Lessons from a Life in Football” for students, says a spy.

Bill Belichick
It was recently reported that Belichick has been in talks with Faber “for months.” Getty Images

ProFootballTalk reported earlier this week that Belichick had been in talks with Faber about coming on board for a “couple of months” but that “nothing has been completed or formalized.” 

Faber has more than 20 years in the industry and has also worked with the NHL’s Chicago Blackhawks and the Chicago Bulls.

Meanwhile, Hudson may be busy prepping to take part in the Miss Maine pageant this weekend. 

Jordon Hudson
Hudson will compete in the Miss Maine competition this weekend. Getty Images

A source tells us the fisherman’s daughter has “a preoccupation” with the pageant. 

“You get a sense that it is the most important thing in her life,” says the source. “She seems to be looking at things [in the media right now] and how they will reflect on her for Miss Maine. It’s a big goal for her.”

Belichick seems like he could use professional help with his brand management.

A source previously told Page Six Hudson has been acting as “CEO of Belichick Inc. and wears every hat in the organization.”

Bill Belichick, Jordon Hudson
We are told winning the pageant is a goal of hers. Instagram/jordon_isabella

According to the source, her lack of experience was causing issues.

“It’s amateur hour and it’s showing,” said the source. “They don’t know what they are doing and trying to control everything. They don’t trust anyone else.”

We also recently revealed that the former cheerleader “demanded” to be an executive producer on the famed football coach’s now-scrapped season of the docuseries “Hard Knocks,” according to sources.

The project, which was reportedly shelved after just two days, was supposed to focus on his first season as head football coach at the University of North Carolina

Jordon Hudson, Bill Belichick
Page Six previously reported there were issues with Hudson that lead to a documentary on the UNC coach being scrapped. Instagram/ Jordon Hudson

An insider had said that Hudson wanted to see dailies and allegedly told execs to treat her with respect or they wouldn’t get to use the coach’s “IP.”

Page Six also reported that Hudson forced her way into the Dunkin Donuts ad that ran during the Super Bowl which featured her, Belichick, Ben Affleck and brother Casey Affleck.

A sports source told Page Six, “She forced her way in…. but Bill saw it as a way for her to get paid. People said they’ve never seen anything like it.”

Jordon Hudson, Bill Belichick
We also heard she “demanded” to be put into Dunkin Donuts Spuer Bowl ad. jordon_isabella/Instagram

Last month it was reported that Hudson’s company, Trouble Cub Enterprises, filed for 14 trademarks to reclaim various phrases coined by the coach which are currently owned by his former team, the New England Patriots.

She has also amassed $8 million in property since they started dating three years ago.

Following Hudson shutting down a question about how the couple met on CBS, as well as reportedly storming off set, the network and Belichick issued sparring statements.

Jordon Hudson, Bill Belichick
The pair have been dating for three years after meeting on a plane. jordon_isabella/Instagram

Belichick defended Hudson saying his expectation was to only discuss his new book in the interview.  

“I was surprised when unrelated topics were introduced, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book,” he said, insisting that Hudson was “not deflecting any specific question or topic but simply doing her job to ensure the interview stayed on track.”

Jordon Hudson, Bill Belichick
Sources say Hudson has been wearing all hats inside “Belichick Inc.” NHLI via Getty Images

CBS fired back in a subsequent statement of its own, saying, “There were no preconditions or limitations to this conversation. This was confirmed repeatedly with his publisher [Simon & Schuster] before the interview took place and after it was completed.”

A rep for UNC did not respond to request for comment.

The post Does Bill Belichick have new publicist amid Jordon Hudson hubub? appeared first on Page Six.

Tags: Bill BelichickBooksCelebrity CouplesFootballJordon Hudsonpublicists
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