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MAC’s new ‘Born Famous’ ad campaign puts nepo babies in front of the paparazzi

May 7, 2025
in Lifestyle, News
MAC’s new ‘Born Famous’ ad campaign puts nepo babies in front of the paparazzi
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Amelia Gray Hamlin and Lisa Rinna in a new MAC ad
MAC launched its “Born Famous” ad campaign featuring three nepo babies. Mac

MAC is embracing the power of nepo babies.

On May 7, the beloved beauty brand launched a “Born Famous” campaign featuring three Gen Z celebrities who grew up in the spotlight but are now forging their own path in Hollywood.

Celebrating MAC’s new non-sticky gloss, the Lipglass Air ($25), the ad includes Amelia Gray Hamlin, 23, (joined by mom and reality television star Lisa Rinna), Zaya Wade, 17, and Francesca Scorsese, 25.

Amelia Gray Hamlin and Lisa Rinna in a new MAC ad
Young model Amelia Gray Hamlin posed with mom and reality star Lisa Rinna. Mac
Zaya Wade in a new MAC ad
Model Zaya Wade, who is the daughter of former basketball star Dwyane Wade, appeared in the campaign, too. Mac

Shot by fashion photographer Sharna Osborne in Hollywood, California, the new campaign exudes a Y2K vibe with tabloid-inspired imagery, as well as an early aughts wardrobe.

The ad for its new Lipglass Air — the successor to MAC’s Lipglass — reads, “Meet the MAC nepo baby” and includes funny phrases like “Finally, a nepo baby who works as hard as her mother” and “You already love her mother.”

Rinna and Hamlin show off their shiny, glossy pouts in one pic that recalls the catalogues of the past.

In a second snap, the mother-daughter duo pose for the paparazzi, with Hamlin in a white-and-blue printed polo and pink metallic underwear and the former “RHOBH” sporting a pink cropped jacket, beige bodysuit and white sweatpants.

Francesca Scorsese in a new MAC ad
Actress Francesca Scorsese, who is the daughter of filmmaker Martin Scorsese, posed for the paparazzi as well. Mac
Amelia Gray Hamlin in a new MAC ad
The ad gives off a Y2K vibe with tabloid-looking imagery. Mac
MAC Lipglass Air ad
MAC’s latest campaign is for its new Lipglass Air.

Wade, who is the daughter of former basketball star Dwyane Wade and the step-daughter of actress Gabrielle Union, looks straight out of the early 2000s, wearing a hot pink velour track jacket, coordinating miniskirt, graphic baby tee and choker as she’s carrying MAC bags.

Scorsese, whose videos with dad Martin Scorsese are consistently viral on TikTok, is clad in a bright green top, black bubble miniskirt and black sunglasses.

MAC’s previous ad campaign featuring Martha Stewart, Julia Fox and more stripping down for a new nude lip color recently caused quite a stir, too.

We can’t wait to see what the makeup company does next.

The post MAC’s new ‘Born Famous’ ad campaign puts nepo babies in front of the paparazzi appeared first on Page Six.

Tags: amelia hamlindwyane wadegabrielle unionlisa rinnamakeupMartin Scorsesenepo babies
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