BRENHAM, Texas (WHNT) — A popular fan favorite Blue Bell flavor is walking down the aisle (to store shelves), once again!
Blue Bell announced on May 1 that its previously retired flavor, Groom’s Cake, has come back around.
Last year, Blue Bell held a contest via its social media pages and website, giving ice cream lovers the chance to bring back a retired flavor. The tournament began with 16 favorites chosen from consumer requests that the company has received.
Fans voted on each bracket until it was down to the final two: Groom’s Cake vs. Cookie Cake.
“We are excited to have Groom’s Cake back in stores this year,” Kelli Remmert, Blue Bell marketing communications manager, said. “It is always difficult to say goodbye to an ice cream flavor that you love. Being able to interact with our fans and hear directly from them is always fun. We plan to have another flavor tournament in the future, and we know the competition will be just as sweet.”
Groom’s Cake was first introduced in 2009 but was taken off the shelves in 2018.
Blue Bell says the flavor is a milk chocolate ice cream with chocolate cake pieces and chocolate-coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing.
Now, Cookie Cake flavor fans, don’t get discouraged. Due to the overwhelming response from Cookie Cake fans, Blue Bell said it is also releasing the runner-up later this month! Cookie Cake is a sweet cream ice cream loaded with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing.
“The competition was fierce because our fans are very passionate about Blue Bell Ice Cream,” Remmert added. “We are happy to be able to bring back not one, but two favorite flavors.
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