Bill Belichick’s much younger gal pal Jordon Hudson “demanded” to be an executive producer on the famed football coach’s now-scrapped season of the docuseries “Hard Knocks,” according to sources.
An insider familiar with the NFL Films project said that the 24-year-old former cheerleader also wanted to see dailies of the proposed show — and allegedly told execs to treat her with respect, or they wouldn’t get to use the coach’s “IP” a source told Page Six.
The source added of the power play by Hudson: “The ‘Hard Knocks’ people were like, we can’t deal with this goodbye, and they walked away.”
“Sorry it’s not like you’re Priscilla Presley,” said the insider of the move.
Last month it was reported that Hudson’s company, Trouble Cub Enterprises, filed for 14 trademarks with the federal trademark office, People reported, to reclaim various phrases coined by the coach which are currently owned by his former team, the New England Patriots.
The sayings include “Do Your Job,” and “Ignore the Noise,” though Hudson seemingly added “(Bill’s Version)” at the end — inspired apparently by Taylor Swift re-releasing her own music, the report said.
Meanwhile, our source’s account of the “Hard Knocks” breakdown comes after the New York Times sports site the Athletic reported on Wednesday that production on the planned series to star Belichick, 73, was halted in March — partially due to Hudson’s alleged “request to be heavily involved in the project.”
News broke earlier this year that Belichick’s first season as head football coach at the University of North Carolina would be featured on the popular show, with a two-month production schedule beginning Mar. 1.
But the project was axed within just two days.
On March 3, the NFL’s vice president for commercial operations and business affairs, Jessica Boddy, reportedly confirmed via email, according to The Athletic, that they would “not proceed with the production of the Belichick project.”
She allegedly noted, “The conversation took a turn we were not comfortable with.”
Reps for the series, UNC and the coach’s book imprint at Simon & Schuster did not immediately respond to Page Six ‘s request for comment.
Belichick has noted that he and his girlfriend share “both a personal and professional relationship.”
Her LinkedIn page says that she served as COO of “Belichick Productions (Coach Show),” from August 2024 until February.
The page says she’s also the CEO and founder of Trouble Cub Enterprises. An online job ad for a media assistant at Trouble Cub says that company is “an East Coast based holding company for a complex portfolio of businesses across a wide range of industries including cosmetics, real estate, media production, merchandising, creative consultation, business strategy, and investment.”
The Athletic noted that the “behind-the-scenes audiovisual project about Bill Belichick’s transition from the National Football League to Division I college football and the process of building a team,” was “at the request of” the coach himself.
There have been rumors that the May-December couple is engaged — after a photo obtained by Page Six showed the 24-year-old flaunting a ring at an American Museum of Natural History luncheon in New York City.
She and Belichick went public with their romance in 2024 — three years after they met on a flight.
When Belichick was asked about the airplane meet-cute during his “CBS Sunday Morning” interview, Hudson interrupted to shut down the question in a viral moment.
“We’re not talking about that,” she declared.
The CBS segment described the former cheerleader as a “constant presence” during the interview with the football legend, and said neither of them were “comfortable” with the topic of how they met.
Belichick defended Hudson in a statement Wednesday, saying his expectation was to only discuss his new book in the interview, and, “I was surprised when unrelated topics were introduced, and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book.”
He said that Hudson was “not deflecting any specific question or topic but simply doing her job to ensure the interview stayed on track.”
But CBS fired back in a subsequent statement of its own that, “There were no preconditions or limitations to this conversation. This was confirmed repeatedly with his publisher [Simon & Schuster] before the interview took place and after it was completed.”
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