Endeavor Group Holdings has inked a deal to sell Frieze, one of the world’s most influential contemporary art organizations, to a new global events and experiences company founded by Ariel Emanuel and backed by a consortium of leading global investors.
Frieze, inclusive of its international art fairs and respected editorial and digital platforms, will become a foundational part of Emanuel’s new company. “With deep experience in the cultural and creative industries, and a strong personal connection to Frieze, he brings both vision and continuity to the business as it builds on its impressive legacy and embarks on a new phase of innovation and opportunity, said Endeavor, which was recently taken private by its lead investor Silver Lake.
“Frieze has always been a source of inspiration for me—both professionally and personally,” said Emanuel. “Having worked with the team for nearly a decade, I’ve seen firsthand the strength of their community and the ambition driving their mission to expand the reach and understanding of contemporary art. Frieze is well positioned for further growth and represents a strategic cornerstone in our new global events platform.”
Frieze CEO Simon Fox and his leadership team will continue to oversee the business and work closely with Emanuel, ensuring a seamless transition and continued momentum.
Financial details weren’t disclosed.
The news comes as the organizations flagship event, Frieze New York, is set to open May 7 with about 70 participating galleries. Frieze, founded in 1991 by Amanda Sharp, Matthew Slotover and Tom Gidley with the launch of frieze magazine, has grown to encompass seven of the most significant art fairs worldwide in cities including Chicago, London, Los Angeles and Seoul.
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