Innovative Eyewear, a developer of cutting-edge smart glasses, has introduced Reebok Smart Eyewear, the latest addition to the growing market for wearable technology. The glasses, which combine athletic performance with digital connectivity, are now available worldwide through Lucyd.co, with expanded distribution expected later this quarter on Reebok.com and select online and brick-and-mortar retailers.
Innovative Eyewear produces smart glasses under its Lucyd, Nautica, Eddie Bauer, and Reebok brands. The Reebok Smart Eyewear line, branded as “Reebok Powered by Lucyd,” is positioned to capitalize on the global smart glasses market, which industry analysts project will reach $13 billion by 2030. The company aims to lead the transition from traditional eyewear to smart, voice-activated, connected devices.
Designed for athletes and active urbanites, Reebok Smart Eyewear features high-fidelity speakers, powerful amplifiers, and equalizers tuned for outdoor and sports environments. The glasses deliver clear audio while preserving environmental awareness—a critical safety feature for runners, cyclists, and pedestrians. Additional features include voice controls, AI-powered noise-canceling microphones, polarized lenses, a high-grip rubber bridge and earpieces, one-touch access to Siri (iOS) or AI assistants (Android), Bluetooth 5.3 with a 100-foot range, magnetic charging, and a lightweight frame. The battery supports eight hours of playback and 100 hours of standby time.
The glasses share similarities with Ray-Ban Meta Glasses, which entered the market earlier, but Reebok’s offering emphasizes sport-specific functionality. “This launch represents a pivotal moment for the smart eyewear category,” Harrison Gross, chief executive of Innovative Eyewear, said in a statement. “We’re pioneering smart sport eyewear with AI-integrated technology that enhances athletic performance while advancing our mission to bring smart upgrades to sunglasses, optical, sport, and safety eyewear.”
Global Distribution and Strategic Partnerships
Innovative Eyewear has partnered with MTB Mexico, a leading technology distributor in Latin America, to spearhead its global distribution strategy. “We are thrilled to collaborate with Innovative Eyewear to introduce Reebok Smart Eyewear to Latin America,” said Mauricio Avelar, director general of MTB Mexico. “This product complements our portfolio and meets rising consumer demand for smart, lifestyle-integrated technology across our network, including major retailers in Mexico.”
The glasses’ blend of fashion, technology, and athletic utility has attracted interest from sporting goods retailers and consumer electronics chains, positioning Reebok Smart Eyewear for success in diverse retail settings, from premium optical shops to high-end electronics stores. The partnership with MTB Mexico is the first of several planned collaborations with global distributors.
Adding to the product’s visibility, Micah Richards, a former Manchester City soccer star, Olympic athlete, and sports broadcaster, serves as a brand ambassador for Lucyd. Richards features prominently in promotional materials for the Reebok Smart Eyewear line. “In my career, both on the field and as a broadcaster, I’ve always valued performance and style,” Richards said. “Reebok Smart Eyewear not only looks great but also keeps me connected without compromising awareness of my surroundings—whether I’m cycling, working out, or calling a match.”
A Growing Market for Smart Eyewear
Innovative Eyewear develops AI-enabled smart glasses, including ChatGPT-integrated models, under its Lucyd, Nautica, Eddie Bauer, and Reebok brands. Its Bluetooth audio glasses, available in hundreds of frame and lens combinations, cater to the optical market while offering ergonomic digital connectivity. As consumer demand for wearable technology grows, Reebok Smart Eyewear aims to bridge the gap between performance-driven design and cutting-edge innovation.
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