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You’re going to be hard-pressed to find someone happier about Ketchup entertainment saving “Coyote vs. Acme” than “MacGruber” star Will Forte.
Forte was at the premiere of his new show “The Four Seasons” when he told The Hollywood Reporter how happy he was people would actually get a chance to see the movie, and the lengths he’d go to in order to promote it.
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“I never thought it would happen so it just came out of nowhere and I’m so thrilled,” Forte said. “Thank you Ketchup Entertainment, I’m so excited for people to see this movie. I’m gonna promote the crap out of it, just tell me what you want me to do and I’ll go, I’ll do whatever — go to the top of Mount Everest, I’m there.”
It’s not surprising Forte’s jokingly pledging to climb mountains over the promotion considering the strong words he used back when it looked like “Coyote vs. Acme” would survive as nothing but a Hollywood footnote.
At the time, he told MovieWeb, “My thoughts were that it’s f—ing bulls–t. It is such a delightful movie. It deserves so much better than what it got. I don’t know, I can’t tell you possibly why the decision was made to not release it, but it makes my blood boil.”
In 2022, Warner Bros. chose to shelve “Coyote vs. Acme” and included it as part of a $115 million impairment charge, but apparently behind the scenes the studio was looking to sell the film to any interested parties.
This past March, Ketchup Entertainment, the same studio who took “The Day The Earth Blew Up: A Looney Tunes Movie” off Warner Bros. hands did the same with “Coyote vs. Acme”, negotiating global distribution rights for the feature.
“We’re thrilled to have made a deal with Warner Bros. Pictures to bring this film to audiences worldwide,” Gareth West, CEO of Ketchup Entertainment said in a statement. “‘Coyote vs. Acme’ is a perfect blend of nostalgia and modern storytelling, capturing the essence of the beloved Looney Tunes characters while introducing them to a new generation. We believe it will resonate with both longtime fans and newcomers alike.”
“Coyote vs. Acme” is directed by Dave Green. The film stars Will Forte, John Cena, Lana Condor, P.J. Byrne, Tone Bell, and Martha Kelly. There is no firm release date yet for the film, but it’s expected to bow in the summer of 2026.
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