On the heels of its collaboration with Needles, Madhappy is teaming up with another Japanese fashion imprint for its next collaborative venture. In partnership with HYSTERIC GLAMOUR, the Los Angeles-based loungewear label is leaning into the Californian summer vibes and hitting the beach with a surfwear-inspired capsule.
Landing for purchase later this week, the debut Madhappy x Hysteric Glamour collab is a homage to Malibu, and, what the duo dubs, “the California state of mind.”
“We partnered with Nobuhiko Kitamura’s iconic Japanese brand on a collection inspired by the style, cultural backdrop, and sunny disposition of Southern California,” Madhappy explained in an Instagram post. “We find shared connection in the dualities that define our worlds – the highs and the lows. Together, our collection represents an homage and an ever-evolving exploration of the California state of mind.”
With that sentiment guiding the selection of apparel, Madhappy and Hysteric Glamour connected on a capsule of sweat sets – hoodies, zip-ups, sweatpants and sweatshorts – in colorways including pastel pink, white, light purple and blue.
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Take a closer look at the Madhappy x HYSTERIC GLAMOUR collab in the lookbook above and expect the full range to drop for purchase on Thursday, April 24 at both Madhappy and HYSTERIC GLAMOUR‘s official webstores – as well as at both brand’s brick-and-mortar outposts.
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