Warner Bros’ Sinners is in rare air becoming the first horror movie ever to earn an A CinemaScore from audiences in the exit poll org’s 47-year existence.
Typically, CinemaScore audiences are hard on horror film: If you get anything in the B-range, that’s amazing (the first A Quiet Place earned a B+). If you’re a C, you’re even safe. Outside of that the anomaly A- grades went to Five Nights at Freddies, Get Out, The Lost Boys, The Conjuring, The Conjuring 2, A Quiet Place Part II, Child’s Play 2. However, no other film but Ryan Coogler’s Sinners has notched an A.
Sinners went into overdrive. Tracking in recent weeks was spotting in the mid $30Ms for the $90M+ Michael B. Jordan starring movie. Then projections went into overdrive indicating $40M+. This is all due to exhibition pushing the movie out to moviegoers after a dry spell at the box office in Q1 and Warner Bros. pushing digital ads in specific zip codes to spike ticket sales; a final marketing lap that they’ve executed on movies such as A Minecraft Movie, The Meg, and Crazy Rich Asians to name a few to deliver at the weekend box office. On Friday and Saturday AM, many saw Sinners at No. 2. It’s the clear No. 1 movie over the Easter weekend with $45.6M; don’t be surprised if it’s well north of $46M tomorrow.
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For the first time in over a decade, one studio–Warner Bros–has two movies earning north of $40M a piece. It’s the second time that Warners has owned the Easter weekend with the top two movies, the last being 2019 with the opening of The Curse of La Llorona and the third weekend of Shazam!. Sinners reps the eighth time since 2000 that Warners has lorded over the Easter weekend with an event title.
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