Over the weekend, Belgian earwear brand Loop traveled to the California desert to become the first official earplug partner for the Coachella Valley Music and Arts Festival.
As part of the inaugural partnership, the innovative lifestyle brand, which describes its “fashion-forward” earwear as “sunglasses for your ears,” debuted limited-edition Loop x Coachella Experience 2 earplugs. Built with 17 dB (SNR) of filtered noise reduction, the collaborative model is designed to protect festivalgoers’ ears from the Mojave Stage’s bumping bass while still ensuring clear sound.
Each set boasts a gradient design mixing soft peach and blue tones inspired by the colors of Coachella, from sunrise to sunset. Notably, the earplugs come with a matching Loop x Coachella carry case, and there’s an optional link connector cord sold separately to keep the set as secure as possible.
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“Coachella sets the stage for cultural trailblazing and creativity, which perfectly aligns with our vision at Loop,” said Loop co-founder Dimitri O. “We’re thrilled to co-create something that not only meets the standards of one of the world’s most celebrated festivals but also raises the bar for live music experiences globally.”
“Loop started as a way for us to keep enjoying live music experiences without the negative side effects,” added co-founder Maarten Bodewes. “It’s incredibly rewarding to have Coachella join us on that journey, making hearing protection a more natural, welcome, and intrinsic part of live music culture.”
The Loop x Coachella Experience 2 earplugs ($39.95 USD), as well as the duo’s link connector ($29.95 USD), are now available to shop online and onsite at Coachella merch stands during the festival’s second weekend. Take a look at the design in the gallery above.
The post Loop Joins Coachella for Limited-Edition Earplugs appeared first on Hypebeast.
