SZA is officially entering the beauty game. Ahead of her tour with Kendrick Lamar, the singer announced her new beauty brand Not Beauty, which will be exclusively sold at pop-up stores during U.S. stops of the Grand National Tour.
Debuting three signature lip glosses, Not Beauty has been in the works for “years.” In an Instagram post, SZA shared that she’s been secretly testing the formulas ahead of launch.
“Y’all asked for the lip combo and it’s finally here! I repeat, the lip products I’ve been wearing and working on for years are finally here for everyone to try!” the singer wrote. “Available only at Not Beauty pop up activations on the GNX Tour.”
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In an interview with Vogue, SZA teased the three lip gloss shades: Two tinted formulas called In the Flesh and Strawberry, and an unnamed clear lip gloss. “I love the look of my lips with some sort of blush or tint to them,” she said. “Not too much, because my lips are big and I don’t like to leave them shapeless. My lip combo requires minimal effort, maximum result, and high shine. Just enough to give a little something without looking like ‘Who you tryna be!?’ kind of vibes.”
She also shared that the lip glosses were worn during her 2025 Super Bowl halftime appearance with Lamar, where the formulas were truly put to the test. For the show, SZA seemingly paired one of her tinted lip glosses with a dark plum liner. It’s safe to say we can expect long-lasting shine and wear, since SZA’s lips looked flawless throughout the performance.
So far, there are no specific details on how fans can get their hands on Not Beauty, but you can sign up for updates and insider info on NotBeauty.com to stay up to date.
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