In celebration of 30 years of custom personalization, Audi exclusive unveiled a special edition A6 Avant at Milan Design Week 2025, spotlighting the pinnacle of premium design and craftsmanship.
The highlight of the exhibition is a show car with an interior wrapped in Baikal Blue and Neodymium Gold, accented by fine contrasting stitching and premium materials like Dinamica microfiber and recycled textiles. This bespoke model aims to exemplify Audi’s vision of vehicles as personal statements, combining luxury with sustainability.
As part of the display, Audi exclusive introduced new color palettes and material options for both interior and exterior customization. Among them: Midnight Green, Nogaro Blue and the tri-color 21-inch wheels in burnished metallic black with Neodymium Gold and silver accents. Visitors were also invited to explore the “Material Bar,” which showcased seating samples in various hues and textures, highlighting Audi’s meticulous attention to detail.
Beyond aesthetics, Audi showcased the A6 Avant’s technological prowess. A pair of exhibitions explored its aerodynamics — with a drag coefficient of 0.25 — and second-generation digital OLED rear lighting technology, blending design with innovation.
The German automaker also debuted new decorative inlays, including poplar in natural silver brown and light gray linen, expanding its bespoke offerings. Audi has also updated its digital customizer tool with its entire new portfolio for those wanting to visualize their dream build from home.
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