British luxury automaker Jaguar Land Rover is halting shipments of its cars to the US this month as it navigates President Donald Trump’s new 25% tariff on imported automobiles.
In a statement Saturday, a spokesperson for the company told Business Insider: “The USA is an important market for JLR’s luxury brands. As we work to address the new trading terms with our business partners, we are enacting our short-term actions including a shipment pause in April, as we develop our mid- to longer-term plans.”
The Times of London first reported the pause.
JLR said in a separate statement on Wednesday that its brands were “accustomed to changing market conditions” and that it was prioritizing “delivering for our clients around the world and addressing these new US trading terms.”
The company, which employs almost 40,000 people across the world, is one of the UK’s most iconic carmakers and has long been popular with celebrities in both Britain and the US. JLR’s retail sales were up 21.7% to just over 430,000 vehicles in the fiscal year 2023 to 2024, including roughly 95,000 in North America, according to its annual report.
JLR’s decision to pause US shipments follows a massive global stock market sell-off sparked by Trump’s slew of new tariffs, which he announced this week.
A baseline 10% tariff on trading partners came into effect on Saturday, while higher levies on some nations are set to begin on April 9.
While Trump sees the duties as a means of bolstering domestic investment and “supercharging” the economy, many analysts are questioning the potential economic consequences.
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