AUSTIN (KXAN) — “If you feel it… flavor it?”
That’s now how “Twisters” actor Glen Powell‘s memorable line from last year’s blockbuster actually goes but these days, Powell is chasing the culinary arts, not tornadoes.
Smash Kitchen, Powell’s new line of organic condiments, includes “non-GMO pantry essentials that bring wholesome, crave-worthy flavors without the junk,” according to a news release from the company.
“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love,” Powell said in the release. “Through fitness, I became more aware and educated on better-for-you foods – and I started to see just how many questionable ingredients were hiding in everyday pantry staples. It was clear we needed to make a clean condiment brand– no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”
Smash Kitchen condiments introduced “remixed flavors,” like Organic Hot Honey Ketchup, Organic Spicy Mayonnaise and Organic Hot Honey BBQ Sauce, the release said. The condiments are now exclusively available nationwide at Walmart stores and Walmart.com.
Smash Kitchen condiments launched earlier this week with eight flavors of ketchup, mustard and mayo offered in two sizes priced between $2.17-$4.97, the release said.
The brand is founded by Powell, Sameer Mehta and Sean Kane.
Before his new entrepreneurial efforts, Powell, 36, had already become a celebrated (and bankable) actor. Last year, he was nominated for multiple awards, including a Golden Globe Award, for his role in Richard Linklater’s 2023 film, “Hit Man.” Additionally, the Powell co-starring romantic-comedy “Anyone But You” become a surprise mega box office hit, earning over $220 million worldwide. Meanwhile, 2024’s “Twisters” — a sequel to the beloved 1996 film “Twister” — banked over $372 million globally.
He’ll next star in director Edgar Wright’s adaptation of Stephen King’s “The Running Man,” and John Patton Ford’s “Huntington,” alongside “The Substance” star Margaret Qualley.
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