Rolex has announced its latest novelties at the the Watches & Wonders 2025 in Geneva. The unveiling features a total of eight models including a main highlight, the Oyster Perpetual Land-Dweller, a whole new model of watches with an integrated bracelet. Other timepiece icons such as the GMT-Master II, Perpetual 1908, Datejust, Cosmograph Daytona and Sky-Dweller from the Swiss watch brand have been released in various iterations during this year’s event. Rolex is proving that the recent decline in Swiss watch exports is not stopping them from permeating the industry. Blending classics with Read on for Rolex’s complete 2025 lineup.
Oyster Perpetual Land-Dweller — 36mm, 40mm
Rolex’s biggest news this year, the watchmaker reveals its first never-before-seen model since the 2012’s Sea-Dweller. The Land-Dweller is a completely new line of watches that feature an integrated bracelet while also maintaining some of Rolex’s most iconic features including the fluted bezel and date with cyclops magnifier. The bracelet, dubbed the Flat Jubilee, resembles that of other bracelets from the Crown, complementing the flattened honecomb pattern for the dial.
The watch is offered in two sizes — 36mm and 40mm — both of which could either have a diamond-set or fluted bezel. These pieces also sport the Calibre 7135 movement and appears to be thinner than other auto-winders from the Crown. The Land-Dweller also includes other proprietary technology like the new oscillator featuring a ceramic balance staff and a Dynapulse. With a clear caseback, watch shows off its a premium and sleek movement. The watches arrive in a white gold and steel combo aka Rolseor as well as in Everose gold and platinum.
Oyster Perpetual GMT-Master II
The GMT-Master II has received a ceramic dial, marking the very first for the Crown. The Destro model introduces a new matching green dial to complement the two-tone green and black Cerachrom bezel. This particular model lands in a case size of 40 mm and features a Calibre 3285 movement and a power reserve of 70 hours. Arriving in 18 carat white gold, the watch is constructed out of the same premium ceramic material altogether to ensure a uniform look across the dial and bezel. The model also retains the 2022-introduced left-side crown. Rounding it out, the watch is finished off with an Oyster bracelet and Oysterlock clasp.
Oyster Perpetual — 28mm, 36mm, 41mm
The Oyster Perpetual receives a fresh new look, bringing pastel colors the forefront. 2025 brings three sizes to play, the 28mm, 36mm and 41mm that is powered by a Calibre 2232 or 3230 with power reserves of 55 or 70 hours. The three new dial colors are spring-ready, arriving in lavender, sandy beige and pistachio green. The largest of the sizes — the 41mm — comes with an updated and slimmer clasp as well as revised proportions.
Perpetual 1908 — 39mm
The traditionally styled 39mm Perpetual 1908 arrives in a solid-gold bracelet that are reminiscent of the Crown’s watches from the 1940s that featured Gay Frères bracelets. The dressy watch gives off a classic styling with its solid-gold bracelet, giving room for Rolex to reach back to its roots as a refined watchmaker before the 1950s. The watch houses the Calibre 7140 and is crafted with 18 carat yellow gold.
Oyster Perpetual Datejust 31
Datejust lovers will appreciate the new red ombré dial joining the lineup. The edge of the dial begins in a deep dark red and fades into a fiery red center and is the product of a complex PVD process, making way for Rolex to offer this color gradient for the first time ever. The model featurs diamond hour markers and a diamond-set bezel all housed in an 18 carat yellow gold construction. The watch is 31mm and a Calibre 2236 movement.
Cosmograph Daytona
The Cosmograph Daytona has received a new update with an eye-catching turquoise blue lacquer dial. Black sub-dials contrast the main dial, as it is housed in 18 carat yellow gold. The watch is paired with a rubber Oysterflex strap for the added bold contrast.
Oyster Perpetual GMT-Master II – Tiger Iron Edition
The second GMT-Master II has been unveiled with a brown and black ceramic bezel insert housed in 18 carat Everose gold. The standout feature is the tiger iron dial that is crafted from a natural metamorphic rock that combines tier’s eye, red jasper and hematite This is the first time Rolex has used this composition of natural metamorphic rock.
Sky-Dweller
The Sky-Dweller receives a sunray green dial this year, encased in 18 carat yellow gold and with a Jubilee bracelet. Rolex combines the two tones of green and yellow gold for this first time on this particular model. The Sky-Dweller retains its annual calendar complications and dual time zone, powered by Calibre 9002 with a 72 hour power reserve.
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