SPOILER ALERT: This article discusses the fifth and sixth episodes of season three of “The White Lotus,” which aired on HBO on March 16 and March 23.
HBO’s “The White Lotus” has ignited controversy with Duke University following a scene featuring a main character wearing the school’s apparel while appearing to contemplate suicide.
Timothy Ratliff, played by actor Jason Isaac, is a wealthy businessman and alumnus of Duke University. As the character finds himself in financial hot water with the FBI, he holds a gun to his head while wearing a Duke T-shirt.
The scene has sparked a backlash from officials at the North Carolina institution, who criticized the use of the school’s branding in the distressing context.
“Duke University did not approve the use of its marks in The White Lotus,” said Frank Tramble, Duke’s vice president for communications, marketing and public affairs. “Duke appreciates artistic expression and creative storytelling, but characters prominently wearing apparel bearing Duke’s federally registered trademarks creates confusion and mistakenly suggests an endorsement or affiliation where none exists.”
The university said the show used its branding “without permission,” on imagery that is “troubling, does not reflect our values or who we are, and simply goes too far.”
“Suicide is the second-leading cause of death on college campuses. As imagery from the show is being shared widely across social media, we are using our brand to promote mental health awareness and remind people that help is available,” the university added.With Duke set to play in the men’s NCAA tournament Sweet 16 against the University of Arizona on Thursday, the moment has also fueled online discussion and memes. The university has been responding on X with mental health resources.
“Suicide is the second-leading cause of death on college campuses. Rivalry is part of March Madness, but some imagery goes too far. If you or someone you know needs support, call or text the Suicide Prevention Hotline at 988,” the university said.
If you or someone you know is in crisis, call 988 to reach the Suicide and Crisis Lifeline. You can also call the network, previously known as the National Suicide Prevention Lifeline, at 800-273-8255, text HOME to 741741 or visit SpeakingOfSuicide.com/resources for additional resources.
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