Dodge has teased a customized version of its next-gen Charger Daytona muscle car at this year’s Spring Fest. The long-running enthusiast event celebrated its comeback after a five-year hiatus, welcoming muscle car fans from across the country.
The spotlight was on Dodge’s all-electric Charger Daytona Scat Pack, now the world’s quickest and most powerful EV muscle car. Embracing California’s strong EV appetite—over 376,000 EVs registered in 2024 — Dodge showcased new personalization options for the Charger to connect with both longtime fans and new buyers.
Among the standouts was a Charger Daytona outfitted with dual matte black Fratzog stripes, trimmed in red and filled with a repeating Fratzog logo pattern — a nod to the brand’s electrified future. The design, compatible with both glass and steel roofs, allows passengers to see the pattern from inside the cabin.
“California has always been a huge market for us, and Spring Fest is a perfect venue to connect directly with the community,” said Dodge CEO Matt McAlear, adding “it’s all about engaging with Charger fans, sharing what’s next, and hearing what they want.”
In addition to custom builds, Dodge offered attendees the chance to vote on potential new exterior colors for future Chargers and take part in design feedback sessions with the brand’s team.
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