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It’s time to bag some major deals.
With Amazon’s Big Spring Sale finally here, the mega-retailer is delivering can’t miss-markdowns on countless finds — including the luxe-looking JW Pei bags stars like Bethenny Frankel rave about.
The “RHONY” alum said the brand’s “insane” Lucia Top Handle Bag was “giving Birkin” in an Instagram Story earlier this year — and at under $90 for Prime members right now, it costs far less than its five-figure counterpart.
Frankel’s JW Pei collection doesn’t stop there, though; she’s also highlighted the brand’s Thea Top Handle Bag, also currently 15% off, in an Instagram Reel.
“I’m marrying an Italian and wearing this in the summertime,” she quipped, praising the “richness” of the vegan leather.
Also among her favorites? JW Pei’s “unbelievable” Orla Weave Handbag, which she says feels “like it’s been deep-tissue-massaged.”
She’s not the only Bravo OG praising the design; Kyle Richards said she loves “everything about” it during an Amazon Live last year.
It’s hardly the first time JW Pei’s trended with celebs, as the label’s crescent-shaped Gabbi Bag — currently 15% off — has appeared on the arms of stars like Megan Fox, Gigi Hadid and Emily Ratajkowski (plus plenty of Page Six staffers).
If you’re planning to score a style on sale, just be sure to shop fast before deals sell out. (Plus, be sure to shop our guides to the best of the sale and all the can’t-miss beauty markdowns of offer.)
Amazon Big Spring Sale FAQs, answered
What is the Big Spring Sale?
Big Spring Sale is a seasonal Amazon sale event targeted at popular products for spring shoppers. Similar to Amazon Prime Day, it discounts a wide range of products.
How long does the Big Spring Sale last?
This sale is a marathon, not a sprint. The sale starts at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31. Shoppers have a full week to score big discounts.
When does the Big Spring Sale end?
The Big Spring Sale ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on April 1 to shop the deals.
Do you have to be a Prime member to shop the Big Spring Sale?
Anyone can shop Big Spring Sale discounts, but Prime members can expect exclusive deals and early access on certain promotions. Interested in finally trying Prime? You can get a 30-day free trial to enjoy Spring Sale savings (plus all the benefits of the subscription) with no strings attached.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July. Page Six Style will have all the latest news here.
What deals should I shop at the Big Spring Sale?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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