At long last, designers Jack McCollough and Lazaro Hernandez have officially been confirmed to succeed Jonathan Anderson as the new creative directors of LOEWE. Effective April 7, the design duo originally behind New York-based label Proneza Schouler have put the widely speculated rumors to rest with the latest announcement.
The news comes a week after the Spanish luxury brand owned by LVMH confirmed that Anderson would be stepping down as artistic helm of the label after 11 years. At the beginning of the year. McCollough and Hernandez announced they would be stepping away from their roles as creative directors of Proenza, a brand they founded. While that was the case, they are still expected to remain on the board and be minority shareholders. The latest development of fashion musical chairs further fuels rumors that Anderson would be moving to Dior to take over as the next creative director.
In a statement to WWD, LOEWE said of McCollough and Hernandez that the duo would be expected to carry “the entire creative responsibility of all Loewe collections across womenswear, menswear, leather goods and accessories.” LOEWE CEO Pascale Lepoivre further elaborated on their decision to choose McCollough and Hernandez, “To name just two factors: They are highly creative and also entrepreneurs, whose curiosity and vision go beyond fashion and extend to diverse cultural fields as well as to the diversity of markets and customers that we talk to. They are warm, open and lively, an excellent fit with the company culture of being intense and passionate, while also committed to being playful and not taking ourselves too seriously.” She added, “Their vision and creativity are a perfect match for the codes of the house that we have built, and I am excited to see them shape its future.” On making their first mark at LOEWE, she confirms, “Some of their first days will be spent in Madrid, visiting the atelier, meeting artisans and browsing the archive.”
McCollough and Hernandez shared their first statement regarding joining the brand, stating that they are “incredibly honored to join LOEWE, a house whose values and mission align closely with our own.” They added, “We look forward to working alongside its extraordinary teams and artisans, whose talent — under the exceptional creative direction of Jonathan Anderson — has shaped LOEWE into the cultural force it is today. We extend our sincere gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano, and to Pascale Lepoivre for entrusting us with this remarkable house’s next chapter.”
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