Eric Emanuel has been on a roll lately; not only has the storied sportswear label revealed a solid delivery of capsules that have worked to push the needle on signature EE silhouettes and designs, but it has also fully renovated its New York City flagship location at 91 Greene Street. As of today, the label has ventured out West to open the doors to its fourth retail location in the US in Las Vegas, Nevada.
Located on the Las Vegas Strip in the Caesar’s Palace Forum Shops, the new store marks the first Eric Emanuel outpost on the West Coast, with the brand’s other brick-and-mortar outposts located in East Hampton and Miami.
“The concept behind every Eric Emanuel shop is for each store to embody how Emanuel would want to live in that city,” a press release explains, citing the pink marble floors in Miami and the Persian rug-covered den in New York as prime examples. For his Sin City abode, Emanuel teamed with longtime collaborator John Margaritis of New York Sunshine and architecture and design firm Gensler to envision a 1970’s Casino-era EE Hotel Suite.
A round bathtub, light blue ceramic tiles and floor-to-ceiling mirrored walls line the space, with the standout piece sitting on the ceiling – “Vegas Vic,” Emanuel’s reimagining of the city’s iconic neon cowboy who dons signature Eric Emanuel shorts.
Arriving alongside the new store comes EE’s annual NCAA March Madness Collection of collegiate apparel in homage to ten of the brand’s favorite teams of the season including Emanuel’s hometown Syracuse Orange, Oregon Ducks, Kentucky Wildcats, North Carolina Tar Heels, Texas Longhorns, Michigan Wolverines, Clemson Tigers, Florida Gators, Villanova Wildcats and Duke Blue Devils.
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Take a closer look inside the Eric Emanuel Las Vegas store in the gallery above and shop the EE x NCAA March Madness drop now at all Eric Emanuel stores as well as online.
The post Eric Emanuel Opens First West Coast Location in Las Vegas appeared first on Hypebeast.
