DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home Tech Apps

Siri has a new boss: Apple’s Vision Pro chief

March 20, 2025
in Apps, Business, News
Siri has a new boss: Apple’s Vision Pro chief
503
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

After publicly admitting that Apple Intelligence’s most important feature would be delayed indefinitely, Apple had to shake up Siri’s leadership. Now, Bloomberg‘s Mark Gurman reports that AI head John Giannedrea will no longer be responsible for Apple’s personal assistant, as this role will be passed to Mike Rockwell, the Vision Pro creator.

Gurman writes: “Chief Executive Officer Tim Cook has lost confidence in the ability of AI head John Giannandrea to execute on product development, so he’s moving over another top executive to help: Vision Pro creator Mike Rockwell. In the new role, Rockwell will be in charge of the Siri virtual assistant, according to the people, who asked not to be identified because the moves haven’t been announced.”

Even with this shake-up, Apple is not planning to fire any top executives, as Giannandrea is one of the most important Apple employees and possibly Cook’s successor. Still, the company’s CEO believes Rockwell might do a better job at handling Siri and interfacing with software chief Craig Federighi.

Cook’s choice to give Siri leadership to Rockwell is an interesting one. He’s the VP of the Vision Products Group, which hasn’t been very successful so far. With lackluster sales and few new features for Apple Vision Pro, he doesn’t jump off the page as the best fit to fix Siri.

Still, Gurman says the Vision Pro is considered a “technical marvel but not a commercial hit.” The journalist continues: “Over the last decade, Rockwell has been one of the few Apple executives to take a major hardware device from ‘zero to one.’”

With this change, Apple now calls Vision Pro an “AI product,” as Mike Rockwell will be responsible for that division, which includes the spatial computer and the company’s personal assistant. He’ll have to act fast to revamp Siri, though, especially now that every major player is moving forward with far more capable chatbots.

The post Siri has a new boss: Apple’s Vision Pro chief appeared first on BGR.

Tags: AppleApple IntelligenceSiri
Share201Tweet126Share
Marlins’ Ryan Weathers struck in head by catcher’s warmup throw in bizarre moment vs. Rays
News

Marlins’ Ryan Weathers struck in head by catcher’s warmup throw in bizarre moment vs. Rays

by Fox News
June 7, 2025

NEWYou can now listen to Fox News articles! Marlins starter Ryan Weathers was drilled in the head by a throw ...

Read more
News

Elon Musk body-checked Treasury Secretary Scott Bessent ‘like a rugby player’ during fiery clash at White House: report

June 7, 2025
News

Fatal Sun Valley crash leaves multiple patients trapped in crushed car

June 7, 2025
Europe

Bruce Springsteen’s European tour comes with a warning about the battle for America’s soul

June 7, 2025
News

Sean “Diddy” Combs Demands Sex-Trafficking Trial Be Tossed Out Over “Prosecutorial Misconduct”

June 7, 2025
Chaos in L.A. County as Protesters Clash With Immigration Agents Again

Trump Administration Says National Guard Will Be Deployed to L.A. Protests

June 7, 2025
Trump’s Pardon Spree May Not Be Over Yet: What to Know

Trump’s Pardon Spree May Not Be Over Yet: What to Know

June 7, 2025
Coco Gauff wins her first French Open title

Coco Gauff wins her first French Open title

June 7, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.