The organizers of San Francisco Pride (SF Pride) shared financial concerns due to major companies pulling funding this year.
SF Pride executive director Suzanne Ford said that the show will still go on, but organizers are going to have to make due with a smaller budget. Ford expressed suspicion this was part of a wave of businesses distancing themselves from diversity, equity, and inclusion (DEI) programs under the Trump administration.
“I’m very concerned. Obviously, there’s pressure from the federal government,” Ford told a local FOX affiliate.
“The tone has changed in this country. Businesses already hedge their bets, and I think people who, this isn’t their hard core value of their corporation, maybe they’re rethinking their investment,” Ford said.
SF Pride is a nonprofit that runs an annual parade and festival for two days in San Francisco. Scheduled for June 28-29, this year’s theme is “Queer Joy is Resistance.” The event is one of the largest LGBTQ+ celebrations in the world, drawing over 1 million attendees each year, according to their site.
President Donald Trump has cracked down on DEI by signing executive orders terminating DEI policies in the federal workforce, and in federal contracting and spending.
Major companies like Facebook, McDonald’s, Walmart and Harley-Davidson are rolling back or have completely abandoned their DEI efforts.
Comcast, Anheuser-Busch, Diageo, and Benefit Cosmetics didn’t immediately respond to Fox News Digital’s request for comment.
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