Bad Bunny Strips It Down for New Calvin Klein Campaign

Bad Bunny has taken over the internet with his new Calvin Klein campaign. Wearing nothing but his tattoos and a pair of briefs, Benito has the world in a frenzy with this spring underwear campaign.

The Puerto Rican artist strips it down, showing off his physique and dance moves in the video campaign. In the press release for the campaign, Benito said, “This has been in the works for some time now; seeing it finally come to life has been gratifying. I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.” The campaign, which was shot by Mario Sorrenti, continues to fuel the world’s thirst for Benito. The video campaign is set to Bad Bunny’s “EoO” track from his latest album, which was an ode to Puerto Rico.

The campaign saw Bad Bunny swear the brand’s Icon Cotton Stretch Boxer Brief in the black and white colorway. The comment section of his Calvin Klein post garnered great interest from fans and saw comments of gratitude and raunchy responses. Take a look at the campaign above or below.