For SS25, Montreal-based studio JJJJound has unveiled the “Spring City Capsule,” a casual collection of workwear silhouettes and contemporary staples that provide a seamless seasonal transition from winter to summer. Expounding JJJJound’s discreet approach to luxury, fine fabrics are interpreted on reliable quotidian styles meant for daily use.
Shot against a weathered building facade, the lookbook departs from the brand’s clean studio backdrop, representing the utilitarian intentions behind the collection. In JJJJound’s words, the Spring City capsule serves “the urban mavericks need for effortless sophistication, versatility and durability for navigating city life.”
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Pieces like fine lambskin jackets, poplin shirting and front pleated slacks help to elevate the range of more relaxed looks. Sprinkled throughout, JJJJound introduces functional workwear styles like quilted jackets inspired by grocery shop uniforms, faded flannel shirting, and duck canvas carpenter pants and cargo shorts. To soften things up, the brand offers a range of French terry and brushed fleece loungewear including zip-up hoodies, and crewneck sweatshirts. Finally, lightweight sportswear tops off the collection reprising a water-repellent anorak and the JJJJound camper shorts.
The first drop, out now at the JJJJound web store, includes the two collared lambskin jackets and will be followed by continuous drops throughout the next five weeks. Follow JJJJound on Instagram for the brand’s latest updates.
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