Helly Hansen’s premium label HH-118389225, dubbed “ARCHIVE,” has unveiled its SS25 collection “Reimagined Icons,” 251. The futuristic lookbook depict the collection through towering brutalist architecture and arid, rocky landscapes, evoking intergalactic sci-fi worlds like that of Dune.
Leading the collection is a contemporary variant of the brand’s classic U-205 Sailing Jacket in new colorways and upgraded trims and details. Popular first as a functional sailing jacket and later embraced by 90s subcultures, the jacket maintains its oversized fit and HELLY-TECH fabrication. Elsehwere the ARC Modular Sailing Jacket is shown in transforming cropped and full-length options and hides a concealed hood in the neck.
For more lightweight outerwear, the collection offers the ARC Storm Cardigan, ARC Hybrid Crew Neck Sweater, and the ARC Wind Jacket 2. The Crew Neck Sweater, as well as the ARC Fluid Pant, are made in a 4-way stretch technical seersucker for added texture.
Showcased with monochromatic styling and dynamic layering, the collection feels particularly luxurious while remaining highly utilitarian in the brand’s spirit. A restrained color palette of black, brown, navy and white allows the garments to speak for themselves, focusing on classic menswear hues and nature-inspired palettes. Aside from discreet tonal wordmarks and functional hardware, the pieces are unadorned and tastefully minimalist.
The Helly Hansen HH-118389225 251 “Reimagined Icons” SS25 collection is set for release on Monday, March 10 at select global retailers and the Helly Hansen web store.
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