Vice Studios has signed a distribution deal with ITV Studios.
Announced this morning, the deal will see ITV Studios add what was described as nearly 2,000 hours of Vice content to its catalog and represent future Vice Studios’ projects.
Vice content set for ITV includes the Dark Side of the Ring franchise, United Gangs of America, and VICE on HBO. ITV Studios’ recently launched label Zoo 55 will serve as the main destination for Vice content.
The deal was negotiated by Joe Patrick for Vice Media and Julie Meldal-Johnsen and Graham Haigh at ITV.
“We have been looking for a distribution partner that matches our creative ambition to work with us across our diverse and dynamic slate,” Jamie Hall, Co-President of VICE Studios said. “With their flexible, creative deal-making, digital first thinking and scale, the exceptional team at ITV Studios led by Ruth Berry, will ensure our programmes gain greater global exposure.”
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Ruth Berry, President Global Partnerships and Zoo 55 added: “Adding VICE’s unique catalogue to our distribution portfolio and managing their brands in digital exploitation and FAST channels represents an exciting and rare opportunity to strengthen both our content pipeline and digital footprint. I am hugely excited about the opportunities for both parties and am looking forward to working closely with the VICE Studios’ team.”
Recent Vice Studios productions include Gangs of London, Max documentary Bama Rush and the newly launched Vice News podcast Shane Smith Has Questions. The company also has a joint venture with Savage Ventures to operate its Vice brand digital channels.
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