Introducing a jewelry box had “always been a topic of discussion,” said Andi Lee, the managing director of ChloBo, a British brand that makes demi-fine jewelry and is known for its stacking styles.
That talk is turning into action on Friday, as the brand is scheduled to debut its first model: a cylindrical case that can be closed with a zipper, made of a creamy beige canvas linen on the outside and lined with cream-colored velvet inside. Straps on the inner lid are made to hold necklaces and earrings while a circular box, with a lid, that is fixed inside can hold earrings or rings as well as keep bracelets secure.
“We just wanted to create something with a little bit of luxury at an affordable price,” said Mr. Lee, adding that the box — which is priced at 59 pounds ($74) and will be sold on the brand’s website — had been about a year in the making.
After all, “anybody who collects jewelry, always needs to keep it somewhere safe,” he said.
That is a sentiment likely shared by many jewelers and jewelry brands, a number of which have created their own versions.
“A part of actually having jewelry,” Sophie Bille Brahe said, “is also what you do with it when you’re not wearing it.” The Danish designer first introduced a small jewelry box in 2017, which she had created for her own travels: “I was always missing a place where to put them at night.”
From there, she started to work on something that was similar in measurements, she said, to “the box you have when you’re a little girl” with the dancing ballerina inside — something simple and beautiful, she said, that could be displayed in a bedroom or bathroom.
She now offers jewelry boxes in three sizes, from $85 to $440, available in appropriately jewel-like shades of velvet, whimsical Liberty prints and, most recently, a leopard print.
“I think sometimes in my own design universe,” she said, “I’m, like, super strict in everything, so I really enjoyed having this little box where you could, you know, have beautiful colors and something that was a little bit alive.”
“Beautiful jewelry,” Jessica McCormack wrote in an email, “deserves a beautiful home!” Since 2018, the London jeweler has become well known for creating luxury jewelry boxes that start at £25,000 (bespoke orders start at £35,000), something she began to explore after the birth of her daughter.
“Since then,” she wrote, “I’ve become a bit obsessed with turning all sorts of beautiful old items into heirloom boxes.” Her latest project “has been taking old wooden tea caddies shaped like pears and apples and turning them into ring boxes,” with prices starting at £400.
Ring boxes, mini-trunks and trays are among the products offered by Trove, a jewelry box business that introduced a heart-shape design in January.
Founded in 2020 by Hannah Ward, an entrepreneur in Melbourne, Australia, the brand set out “to create something that was not only beautiful but also functional,” said Seth Gravelyn, the company’s brand director. Its first product was the trunk, which can be seen at its newly opened store in the West Village of New York City and online at Goop, Net-a-Porter and other retailers.
Trove’s lacquered boxes, which are made by hand and take as long as six months to produce, range from $128 to $979.
Aesthetically, Mr. Gravelyn said, the boxes have “a lot of nods to vintage jewelry boxes” and while they were “intended for jewelry, it’s also a vessel to store your memories and the things that are most important to you.”
There is perhaps no better way to store items of such importance than in a safe — the ultimate jewelry box.
After an initial collaboration in 2021, the jeweler Bea Bongiasca worked with Wolf, the jewelry and watch case makers founded in Germany in 1834 and now operating in England, to create a safe that combined Wolf’s security technology with the designer’s vibrant style.
The Atlas safe, at $48,995, is made from American steel and features iridescent doors, vegan leather, colorful drawers and four watch winders. Custom versions are available, Ms. Bongiasca said.
“As a jeweler, I like making objects,” she said about the collaboration, which in August 2024 introduced a series of jewelry boxes, this time designed for travel.
And Anna Jewsbury, the artistic director of the Completedworks brand in London, said that she probably needed a jewelry box herself in 2023 when she introduced two resin ones, a square style at £335 and a rectangle version at £455, both lined in suede.
“I think for us it just made so much sense, in that it’s kind of like ‘Why haven’t we done this before?’” she said. “We make jewelry, we make homeware.”
Ms. Jewsbury said she approached the boxes’ design in much the same way as other products, casting their lids to resemble folded shapes she had made in fabric and in jewelry wax. “I like this kind of expressiveness,” she said of the result. “It looks like it’s been kind of caught in a moment.”
She said that there was a lot of emphasis among shoppers today on buying products that last, but also on taking care of them to ensure that they do. “And I think a jewelry box is essential for that.”
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