Warner Bros. Discovery’s streamer Max said today its ports and news content within the streaming platform will remain a feature at no additional cost to standard and premium tier subscribers in the U.S., reversing plans to charge extra for the sports add-on.
“This path will not be pursued for now,” it said.
“Over the last year plus, we had the opportunity to assess how users engage with sports and news on Max, and we’ve been actively involved in exploring ways to evolve the sports distribution ecosystem in the U.S. We believe that the best place for that content for now is within the Standard and Premium tiers,” said JB Perrette, CEO and president of Global Streaming and Games, WBD. “This update ensures that subscribers can continue to enjoy that coveted access within Max, while also enabling ongoing investment in our premium sports and news portfolio.”
The B/R Sports Add On, after the Bleacher Report, was announced last September and went live in October at no extra charge for Max subscribers. The company said it would start charging subscribers and additional $10 in February but announced in January that would be delayed by a few months due to the tech integration process. Today, it dropped those plans altogether.
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However, in one change, beginning on March 30, B/R Sports and CNN will no longer be available on the Basic with Ads tier.
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