In honor of Valentine’s Day, BACARDÍ joined with Patta to host a unique pop-up party in the label’s hometown of Amsterdam. The second installment in their collaborative event series aimed to bring streetwear, music, and drinks together, giving old friends and new acquaintances a place to connect.
Rooted in BACARDÍ’s overarching mantra “Do What Moves You,” the basis of the invitation was for guests to come and express their true selves on the dancefloor. With this in mind, organizers selected the inclusive Amsterdam Noordwaads as the venue for the event, having welcomed a slew of artists, musicians, and creatives since its grand transformation back in 2023.
To set the tone for the night, Patta enlisted its family of DJs to play under its Patta Soundsystem imprint, including BXXMBASTIC, DJ Drivah, and brand co-founder Edson Sabajo. The hip-hop sounds emanating from the stacked speakers and branded booth were married with red interiors and strobe lights to welcome guests with an intrinsically warm and romantic Valentine’s Day feel.
Meanwhile, BACARDÍ served up a curated menu of signature cocktails, from refreshing Mojitos to sweet Cuba Libres, with the fruity BACARDÍ X Patta Lobi Joe coming out top. As the party got into full swing, Patta soon introduced the main act of the night, Bokoesam, to serenade the crowd with tracks from his hit album New Wave as well as his latest record Love Doesn’t Exist.
Wanting to give guests a unique token of the night, limited-edition Patta T-shirts designed in collaboration with the rum brand were handed out throughout the duration. Not available for general release, the friends-and-family piece features a bold pink heart on a long-sleeve white top.
Speaking on the ongoing series, Patta brand director Robin de Bruijn shared, “The partnership between BACARDÍ and Patta is an ode to the energy and magic that happens when people come together. You could see and feel that during the first BACARDÍ X Patta pop-up and that same high energy is present at Noordwaards. This unique location perfectly aligns with BACARDÍ and Patta’s shared values and the goal of connecting people through a common passion.”
Take a look back at the event by checking out the images above. To keep up to date on the latest from the event series, head to BACARDÍ’s website now.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
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