EXCLUSIVE: Neither Los Angeles rain nor Northeast snow are keeping audiences away from cinemas tonight as Disney/Marvel Studios‘ Captain America: Brave New World, a continuation of both Disney+ series Falcon and the Winter Soldier and 2008’s The Incredible Hulk, is eyeing a $12M Thursday after previews which began at 2PM earlier today.
Where does that stack up to other MCU titles? Well, it’s higher than 2014’s Captain America: Winter Soldier which collected $10.2M in previews on its way to a $95M opening.
It’s also under the $17.5M previews of the last MCU title over Presidents Day weekend, 2023’s Ant-Man and the Wasp: Quantumania which made its way to a $106.1M 3-day and $120.3M 4-day. Brave New World isn’t expected to traverse to Quantumania levels with tracking pegging a $80M 3-day and $94M 4-day. Brave New World was always a grounded action film, nothing in the multiverse sense of the word, selling itself entire on Red Hulk (how appropriate for Valentine’s Day).
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Bad news: Rotten Tomatoes critics got antsy while watching the Anthony Mackie movie giving it a 52% critics score. Good news: Audiences tonight are giving it a tolerable 82%.
Social media analytics corp RelishMix reports that the social media universe for the Julius Onah directed movie stands at just under 600M, which is an average figure for superhero movies; Brave New World running 21% below genre norms across TikTok, Facebook, X, YouTube and Instagram combined. Ya wanna know what the social media reach was for Deadpool & Wolverine before opening? Try 1.15 billion followers. Even Thor: Love & Thunder was at a high 963M-plus before that pic projected onto the screen to a massive $144.1M three-day opening in July 2022.
Mostly all of the cast on this Captain America are social and activated, except for non-social Harrison Ford. Mackie counted 5.4M fans across all platforms before opening, Liv Tyler stood at 7.2M while Giancarlos Esposito has at 4M.
As far as the chatter online, RelishMix says it’s mixed on Brave New World. There are some fans who are excited to see Mackie picking up the shield from Chris Evans, and who are destined to go because of Red Hulk. But “negative-leaning chatter on Captain America: Brave New World hears trembles from fans who feel Marvel has lost its way. Comments include, ‘I remember a time when I used to get hyped for a Marvel film. I saw this poster (and trailer) and felt nothing.’ and ‘I want the film to do well, but I can’t shake the feeling that this movie is just being sent out there to die. Prove me wrong, Disney.’ The jumps in tone are turning some off, sharing, ‘Its nuts how this movie is simultaneously playing up the ‘grizzled espionage’ angle from Winter Soldier, but is also like CLAP FOR RED HULK,’ while others are pessimistically curious in the character of Sabra, given the character’s ties to Israel in the comics with the current geopolitical landscape in the Middle East.”
We’ll have more for you in the AM.
Disney didn’t respond to Deadline’s comment on the projections we were hearing tonight.
On Friday, Brave New World opens in 4,100 theatres, including 400 IMAX auditoriums, 950 Premium Large Format screens, 2,500+ 3D locations, 325 D-Box/4D motion screens, and 100 ScreenX locations.
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