For Swifties, the big game starts now: Taylor Swift has arrived at the Caesars Superdome in New Orleans for the Super Bowl 2025. And, unlike her boyfriend Travis Kelce and the Kansas City Chiefs and opponents the Philadelphia Eagles, Swift did not come to play.
Swift mixed business with pleasure for the NFL’s season finale, pairing an oversized white blazer with prominent shoulder pads with a white tank, short light-wash denim shorts, and glossy white over-the-knee boots. And if that necklace with ruby-encrusted “T” pendant looks familiar, it’s because it appears to be the same piece, which she co-designed with Lorraine Schwartz, that she wore to the Grammys last Sunday—but that time as a leg chain peeking out from her red dress’s hem.
Schwartz told Vanity Fair that Swift came to her with a clear vision for the special piece ahead of the awards show. “She has ideas that she really wants to bring to life, and then we help her bring it to life in our jewels,” Schwartz said.
Swift entered her suite with friends Ashley Avignone and Ice Spice in tow, both of whom attended last year’s Super Bowl with her as well.
This is Swift’s second consecutive year attending the Super Bowl in support of Kelce and the Chiefs. Last year, she donned an edgy all-black ensemble to cheer the Chiefs to victory from the VIP box in Las Vegas. She wore black crystal-embellished jeans by Area denim and a black corset crop top from Dion Lee, paired with a Chiefs bomber jacket and jewels paying tribute to both Kelce (a dazzling “87” pendant) and the Chiefs (rubies, rubies, rubies). And don’t forget the fun: She carried a bedazzled, football-shaped Judith Leiber clutch emblazoned with Kelce’s jersey number, gifted to her by Shaquille O’Neal.
She was surrounded by famous friends and family to take in the game last year, among them Blake Lively, Ice Spice, Lana Del Rey, Miles Teller and wife Keleigh Sperry Teller, and Jason Kelce. When the Chiefs won in overtime against the San Francisco 49ers, she made her way down to the field to celebrate the victory with Kelce and the team.
Even before kickoff, the Super Bowl 2025 stands to make history: Donald Trump announced in the days before the game that he planned to attend, making him the first sitting president in history to travel to the NFL’s championship game. Though Swift has a contentious history with Trump, to say the least, when Kelce was asked at a press conference about the two-time president’s plans, he said he was “honored” to play in front of the commander in chief.
If the Chiefs win, it’ll also be a record-breaking moment: No NFL team in history has won three Super Bowls in a row. The betting markets are ablaze over the game itself, and Kelce’s romantic game too: On Monday, he fielded two back-to-back questions about whether he’d propose to Swift, whom he has been dating since summer 2023, at the game, the subject of many side bets around this year’s Super Bowl.
“Wouldn’t you like to know,” he said coyly.
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