Ahead of the upcoming Super Bowl in New Orleans, Roc Nation and the NFL have teamed up to launch their first-ever capsule. In celebration of Roc Nation’s partnership with the football league, the brand launches into Super Bowl LIX with a selection of exclusive merch.
The limited-edition release features five pieces that merge music, style and sport, all while paying tribute to the vibrant energy in New Orleans and the events of the NFL championships. In collaboration with NFL partners Mitchell & Ness, New Era and Starter, Roc Nation brings its signature influence to key merch staples including a football jersey, coaches jacket, hoodies and a cap. The pieces feature the Super Bowl LIX logo as well as Roc Nation’s branding throughout alongside the NFL Shield. The jersey is a standout piece that features Roc Nation’s founding year (‘08) with “Legendary” emblazoned across the back, along with Roc Nation, Super Bowl LIX, and NFL Shield logos. The New Era cap is a limited-edition 9Fifty A-Frame Super Bowl snapback with an embroidered black, white and gold Paper Plane art on front, gold undervisor, official NFL pin, woven jacquard Super Bowl patch on side, and satin stitched embroidered NOLA art on the back to commemorate the day.
The collection is now on display at a pop-up at 333 Canal Street in New York City. The pieces are also available online at Rocnation, Mitchell & Ness, Fanatics, NFL and New Era.
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