Following last year’s first Hyperoom during Paris Fashion Week, Hypebeast brings it back for the Fall/Winter 2025 season this January.
Bringing new and familiar brands to Hyperoom this past PFW, the showroom showcased the most recent collections from THUG CLUB, Reimagine Studios, Piet, P_Andrade, Oakley and Mass-Produced articles (MPa). Throughout the entire week, Hyperoom welcomed global industry figures to the showroom to experience some of what these brands had to offer.
THUG CLUB, a long-time Hyperoom collaborator, continued to show just why they have become the foundation of Seoul street culture in recent years. From their staple “SucK MY DicK” boxers to studded leather jackets and ripped denim jeans, their longevity and stance for self-expression had a prominent display in Paris. Chinese sneaker brand Remagine returns to the showroom with a new selection of footwear pieces including its hybrid derby, square toe and various other models. Brazilian designer Pedro Andrade showcased his newest pieces from his two labels, the more athletic vision in Piet and his upscale, everyday namesake brand. Piet x Oakley collaborations were also on full display including the “Over the Top” iterations, alongside the Plantaris lens. Korean brand Mass-Produced articles which made their debut at the showroom this year.
Take a look at what went down above.
The post Here’s What Went Down at Hyperoom’s FW25 Paris Fashion Week Showroom appeared first on Hypebeast.
