Surprise!
Following Kanye West and Bianca Censori’s shocking Grammys appearance, an ad for the rapper’s Yeezy clothing brand aired on select broadcasts of the annual award show.
The minimalist clip showcased a range of sweatshirts, T-shirts and shoes — all in the label’s signature neutral hues before urging fans to head to their website to purchase for just $20 per item.
At least some of the styles, which are part of a collaboration with Russian designer Gosha Rubchinskiy, appear to have dropped on Christmas 2024, when brand shared a snap of a model wearing a skin-tight top and matching sweatpants emblazoned with a cryptic phrase.
However, the rapper also added a surprise drop of his new album, “Bully,” as well as merch with the title on it in gothic font.
The advertisement came just a few hours after Censori left nothing to the imagination on the Grammys red carpet, dropping her fur coat to reveal that she was wearing a completely see-through dress with no undergarments.
While her stocking dress doesn’t appear to be featured in the new drop, it does seem to be designed by West — who legally changed his name to Ye in 2021.
“Custom Couture Grammy dress for the most beautiful woman ever My love my best friend My wife,” the rapper captioned a since-deleted Instagram photo of his wife’s look, which a source exclusively told Page Six was an attempt to recreate his “Vultures 1” album cover.
The “All of the Lights” rapper also shared a series of Polaroids of their outfits, simply captioned, “Love story.”
After the skin-baring red carpet look, Page Six is told police officers escorted the couple out of the event, held at Crypto.com Arena in Los Angeles.
The ad and appearance also came shortly after Ye teased a new women’s line on social media, sharing a snap of a high-cut bodysuit similarly to those Censori regularly wears.
His post also slammed former Yeezy partner Adidas, which ended its longtime contract with Ye in 2022 following the rapper’s antisemitic comments.
West — who has won 24 Grammy Awards over the years — was nominated for his “Carnival” collaboration with Ty Dolla $ign this year.
The post Kanye West drops Yeezy ad during Grammys 2025 after shocking red carpet appearance with Bianca Censori appeared first on Page Six.
